There was a documentary on Channel 4 a few years ago about the people and realities behind porn.
They featured that Fake Taxi site on there. It's basically run by an older middle-aged British man and his son (even more grim) from somewhere in Eastern Europe (maybe Czechia?), albeit a huge worldwide business with a massive turnover - coming up with new 'contexts' (that vary very little) centred around a female passenger either forgetting her purse and offering to pay in a predictable alternative way, or otherwise she just can't resist the taxi driver and throws herself at him.
As I recall, there was nothing illegal about what they were doing - but, as with most porn, they were looking for new 'models' and offering them large sums of money to sell their bodies and be filmed doing so.
All this in a not particularly wealthy country where I don't think it's unreasonable to believe that many young women may feel a great deal of pressure not to turn down the chance of life-changing sums that could get them out of all manner of financial struggles. Then, once their faces (and everything else) have been shown worldwide, and will remain online forever, many of them may just find that other more 'traditional' avenues for earning money are closed to them, so why not just keep going down the murky path to infamy?
They were open about the fact that they work on a 'freemium' business model, whereby they offer free content and spread their brand far and wide (helped by idiots like Mr Green VW here, unless he happens to be working for/with them, I suppose), then they make their money from the tiny percentage (but numerically still very large amount) of viewers who can't get enough and go on to subscribe and pay.
Nasty.