To think Center Parcs should be ashamed of this

[ReallyCenterParcs]

I think it may have been deleted now, but not before Center Parcs hid or deleted comments pointing out the stereotyping and misogyny of this Facebook post...
One comment I saw said mum's not keeping up because of all the shopping, cooking, washing and organising she had to before the family got to sodding Center Parcs in the first place. And she's riding a shite bike they've given her

Really? That's all it takes to destroy your confidence as a woman trying to be active?

Nope. Only when there is blatant sexism.

I’m appalled by how white, middle class and heteronormative it is.

I think I missed what's wrong with it.

Totally ridiculous thread 🙄

I can’t see a single thing wrong with it - thats from a fit, active Mum that would no doubt still have the kids shout ‘keep up Mum’ at me.

Have your kids never run/biked/scootered ahead and shouted that to you???

I can’t be arsed to be offended by it .. also it’s not accurate because I wouldn’t even be in that pic but back at the lodge with my feet up .. and a large slice of cake

My assumption is not that the mum is automatically slower

It's that the two GIRLS are excited and having a great time and zooming off ahead then calling back to their mum to keep up because she's not going as fast as their excitement wants them to

Have a day off

Maybe the mum chooses to lag behind for some peace and quiet, away from the squabbling kids?

I actually think that the fuss about this ad and other such puffed up protestations are pretty damaging to the feminist cause.
How can complaints where genuinely damaging sexism and misogyny arise be taken seriously if people are constantly complaining about little inoffensive things that they've twisted to have a moan about?

I see a family riding bikes together, I don’t really see what the issue is.

I can't see an issue either. It's a family on a bike ride. One of the children is telling mum to 'keep up.' Should they be saying it to their dad, is that the problem?

I really don't think one mother being told to keep up = all women are shit, knackered, busy, inactive etc.

I think the offended response is weird tbh. Surely that's what young women and girls will pick up on? That they're supposed to be victims all the time, perpetually guarded and offended.

I saw it and first thought was I'd have preferred it if it was a 'keep up dad' instead. But actually I am shit at cycling and was always last when cycling around CP, so it's my family. I am sweatier when trying to keep up.

They seem to be. Honestly, OP, what a fuss about nothing.

😂😂😂😂😂😂😂😂 really

Of course it’s sexist. It says “That ‘keep up mum’ moment” as if it’s a thing; the implication is that it’s generally all mums who experience this. This is called representation. Mums are being represented as the slow, boring ones.

No, it wouldn’t be the same if it were the dad; that’s not how sexism works.

To those who say smugly ‘I couldn’t get worked up about this,’ I say - I’m not worked up. I can just read a bit of subtext.

And? They were probably just joking. Single mothers and fathers have no choice but to do it all at home and on holiday.

Hmm. I think this needs some serious deconstruction in the Senior Common Room.

The other side of the argument could be - just could be - that it’s a trivial and happy ad of no consequence and that “representation“ is a fancy way of saying not very much.

Three of the humans in this photo are female humans. How would that deter girls from being active? Surely it helps to encourage them?

What on earth are you getting so twisted up about and what’s your secret to having so much spare time on your hands?

Kind of sums up centerparcs. Naff, low brow, eye wateringly expensive and mediocre. There are more exciting adventures to be had.

No, they just use "THAT" and "MOMENT" at the beginning and end of whatever the line is in the current run of ads. Another one is THAT one two three splash MOMENT.

Mums are being portrayed as slow and boring? Could it not just be that they are portraying some little girls as excited and active? Where's the sexism in that?

Effing hell fire. Do you wake up every morning looking forward to finding things to be offended about, OP? 🙄

I think this is probably what the ad people were aiming for. Until you said it I thought “weird ad” but I couldn’t get offended by this, it could just as easily say Dad. I literally think you’re having to make a big leap to construe this as offensive.

There isn't an issue. But evidently some people are wired to see things that simply don't exist in their desperation to find something offensive. It's pathetic.