I’m so disappointed with the responses here. The majority are telling the OP to buy her son a different, cheaper coat so the bullying stops.
Do you realise what you are suggesting?
The OP’s son loves his coat, she states that in her OP and therefore he should be able to wear it without fear of bullying. Buying another coat is just pandering to the bullies and sets a terrible example for the child. Why should her son have to wear a different coat when he is very happy with the one he has?
Where will this end? And what happens when the bullies decide they don’t like his haircut? Shoes? etc. It’s absolutely ridiculous and does absolutely nothing to tackle the root cause.
We should be teaching our children that individuality is to be celebrated not feared. We should build their confidence and self-esteem so they can wear whatever they like! Every child has the right to wear whatever they like. We should teach our children that each and everyone of us is different, and that’s exactly how it’s meant to be.
Bullying is grotesque, however, changing what you wear to appease bullies is not the answer. Having the confidence to stand up for yourself is so important in life. If you teach a child to appease bullies they will find life incredibly difficult and feel unable to be their true selves.
I’m so sorry your son is having a difficult time OP. I detest bullies but know changing everything about yourself to appease others is no way to live.