I don't even think people who need to cut their sodium intake want this bollocks (not least because there's nothing on the front of the packet to attract them and make them think Popchips might fit into their lower-sodium diet).
I mean, yeah, I get it, I have to eat a low sugar, gluten-free diet. And I get annoyed when things have gratuitous gluten (like the smidgen of wheat flour that one supermarket puts into its cottage pie, but can magically do without in its shepherd's pie), or unnecessary potential cross-contamination.
BUT I don't want — and have never demanded — that gluten be removed from existing products where that would detrimentally affect the quality, texture, flavour etc. for everyone else, just so that I can eat them. That's what the Free From section is for.
Similarly, I'm glad that there are lots of sugar-free drinks available, and some low-sugar treats, but if an existing product is too high in sugar for me to eat, I'm not going to demand that it be changed to suit me. I know that many people who dislike or can't tolerate sweeteners, or consider them unhealthy, are unhappy about products removing some of their sugar and replacing it with sweetener.
I guess these changes aren't aimed at those who've actually been medically recommended a low-sodium, low-sugar, or low-whatever diet, and instead are some kind of attempt at population-level reduction of salt/sugar/etc. intake, and I don't appreciate being manipulated like that.
If I want to eat extremely salty crisps (especially since I need to keep my sodium intake up), I don't want to be tricked into having a load of disgusting, mouth-burning potassium. If I want to buy sugary fizzy pop, by all means plaster warnings all over it if you feel the need, and offer cheaper, reduced-sugar and zero-sugar alternatives, but don't secretly slip sweeteners in the established high-sugar product and pretend you're doing anyone a favour.
I'm also annoyed that Nature Valley have just now reformulated their gluten-free protein cereal bars to contain more sugar, pushing them over the level I'm happy with consuming — they were amazing, sweet and chewy and delicious but not a disaster for my blood sugar. Being a diabetic coeliac, it's useful to be able to carry a cereal bar with me in case of food access problems, and there's really no other brand of widely available GF low-enough sugar bars that fills that gap for me (except some nut bars, which can be a bit worthy TBH).
GRAARRRGGHH 😐🤣