I agree. The Israeli government are behaving like the terrorists they despise: massacring random civilians to get revenge on the leadership of a group you don't like is morally unjustifiable. Their youtube adverts to stand with them are not about keeping Israeli people safe, but about exacting revenge.
Innocents always suffer the most in war. War is always caused by governments, not the population (Hamas is the government of Gaza), and I wish people would see that and stop ever blaming human beings, or thinking that war is justified.
It's a vicious circle of blame and suffering, and how governments control their people's psyche and get them to accept their lives being put at risk for war, or voluntarily being government murder pawns (soldiers/terrorists).
Hamas's actions have set back the Palestinian cause by years and entrenched the views of the countries and people who already dislike them. They've made the situation for their own people a million times worse, but their people won't see it.
Israel's planned retaliation on the population of Gaza is going to set back their own cause by years, and entrench the views of the countries and people who already hate them and see the existence of their settlement in the Middle East as the world's biggest problem. Similarly, Israel's government are about to make their own citizen's safety and lives worse, but their people won't see that they are at fault.
Israel would win a lot more international support and keep their people safer from future attacks if they took the high road and reacted to this with moderation, doing no more than is needed, and doing their utmost to spare Palestinian suffering.
Oh, and Gazans will have no choice but to evacuate by sea when conditions become unsurvivable; hello to hundreds of thousands more boat people arriving in Europe, containing an unknown proportion of terrorists who want to kill us all.