There are two things that stand out to me. They are 'economical' with the truth in some areas of their lives (not to do with Cpt Tom.)
1 Her H's business is managing property developments and projects. He promotes his business as 'being able to push through planning applications' where they are difficult.
So it comes as no surprise that he's applied this to his own house and the building of a swimming pool etc for another use than originally stated.
2 She has recently set herself up as a life coach. Her 'experience' which she builds her profile on, is mainly her H's company, and some former PR work for other companies. Her experience looks rather inflated, to put it kindly.
She also refers to herself as an 'accredited coach' but she doesn't appear to have any formal training or belong to an accredited professional body (available for qualified coaches)
Now, anyone can call themselves a coach. It's unregulated, but there are a couple of established professional associations which set minimum standards and have a code of ethics. But to be accepted , coaches need 100s of hours of recorded experience and a verified form of training.
Make of that what you will.