The thing with air travel needs to be hit on the head from early on. Schools going on ski trips, rugby trips to South Africa etc. They would be easy to cut. I'm not saying it would make a tremendous difference to the carbon footprint and save the planet, but there's something about teaching kids from early on that flying isn't something we do habitually or lightly.
I really hate the current trend of bucketlist travel, normally in young adulthood. People buying world maps and crossing out all the areas they've been too, almost like a competition. The most travelled person is the best. Lots of folk on here saying that they didn't want to do x,y or z until they "have travelled", usually to long haul places like Asia and Australia etc. We need to change our view of this, at the moment it's very much something to be done before settling down in life.
I understand people's point of view when they're saying what's the point in little me making changes when big celebrities and big companies aren't doing anything. But collectively we can put pressure on. Companies want to make money and if we stop spending our money with them because of their environmental practices they're forced to change or sink.
We could all be checking where our pensions and other money is invested and change it over to a socially responsible fund.