I think flylady is very enabling to partners/ teenage children in terms of the attitude that the mother/wife should be the primary housekeeper
but I also think that the flylady emails are aimed primarily at women who actually do want to look after their house but do not know where to start; who perhaps have let their self-esteem go so low that they have become a bit lost - if you follow the system to the letter, for the first week all you have to do is get yourself up and get yourself dressed. I think that is indicative of the kind of women that flylady sees herself helping
I ignore a good deal of what flylady sends out because I just want to use her system - dividing the home into zones, setting routines (for the whole family) - because my mother was a hopeless housekeeper (and single mother, before anyone thinks that I am not mentioning my father because of deep-set gender conditioning) who passed on no information of any worth in this area, and I wanted a simple way of doing it
So I don't read the emails with the psycho-babble - however I think it is important to realise that while we are all educated and intelligent feminists, bursting with self esteem, there are many women living in rooms full of chaos and dust who are very depressed by it
I remember watching Anthea Turner: Perfect Housewife and a woman on there was crying; she was a SAHM and was upset that she was a dreadful housewife and didn't know how to keep things going; she had very low self esteem and achieved very little with her day
and Anthea said she should be able to introduce herself to people by saying "I'm a housewife, and I'm a damned good one"
if that's the job you do you should be able to be proud of doing a good job, just as you should be in any job you do outside the home - I think that is completely compatible with feminism