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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Aibu: the new Vanish advert makes autistic teens look like assholes

264 replies

Squirrefromthewirrell · 13/04/2023 16:47

Just seen the new (at least to me) vanish detergent advert. It focuses on an autistic teen girl called Ash who has a favourite hoodie. All through the add the character is just displaying awful behaviour that even being autistic doesn't excuse (shouting at siblings to shut up, having a go at someone who accidentally walks into her, playing drums whilst her family are trying to spend time together)

Am I wrong to think it's just showing a very unsavoury side ? The overall message is lovely - extend the life of familiar clothes that can comfort people like ash who are autistic but the actual advert just rubbed me the wrong way

OP posts:
nimski · 13/04/2023 20:58

This is a really powerful advert which increases understanding of what many of our children - and their siblings - go through on a daily basis. And these are the ones who even make it into school and have supportive schools and friends.
It made me cry as its my 2 daughters exactly and anything that raises awareness of Autism is a good thing in my opinion. We also have a house full of black hoodies!

IamMoiraRose · 13/04/2023 21:01

@mastertomsmum I am assuming you don't, I asked because you're the one that brought up what may or may not happen on Snapchat or Instagram. I check mine so I am 99% sure the teens I have contact with would not treat their friends like the kid in the advert. Of course, I can't say 100%, I'm not that naive. However what I can be certain of is that no child of mine or any of my friends would allow their kid to talk to someone else like that. Autism or not, there needs to be consequences for bad behaviour, and being rude and insulting is bad behaviour. Yes children with autism need different parenting to NT children but they can't be allowed to get away with abuse of others, where would that end?
I stand by my original point, the advert shows that girl being a complete brat and abusing her sibling.

Kingdedede · 13/04/2023 21:01

Postapocalypticcowgirl · 13/04/2023 20:47

I think the corridor scene was really well done, actually- a lot of secondary school corridors are a nightmare for students with sensory difficulties or anxiety, and unfortunately there isn't a good solution (except to build schools with more space!). Modern schools tend to have much wider corridors to avoid "pinch points" etc- but often older schools have part of the building made for a much smaller school population and the space can be intimidating/unpleasant for everyone. They can be scary for small Y7s, too.

Obviously schools will try to mitigate things, but the character was upset and maybe overreacted- but this honestly happens every day in some schools, and the student often genuinely feels like they have been pushed/targetted because they are scared.

WRT the "you're going to fail" comment- I thought it was an attempt at a joke from someone who's lacking in social skills a bit. Teens do make these sorts of comments.

I can't speak to the scenes at home, but all the scenes in school felt authentic to me.

My year 7 DS finds the corridors stressful - full of smelly year 10 boys hitting him.

VestaTilley · 13/04/2023 21:06

@MoMandaS I’m not for a minute assuming this was a widespread- but sibling abuse does happen. A male friend of ours was badly bullied to the point of abuse as a child by his older autistic brother. His autistic mother did absolutely nothing about it. It made our friend a very badly damaged and angry man for many years.

DeadbeatYoda · 13/04/2023 21:12

Boomboom22 · 13/04/2023 19:00

A few points here.

Just because a behaviour us caused by autism does not make it Ok and siblings and other classmates should not have to just put up and shut up as some parents on here seem to think. The autistic child also needs strategies to manage not just everyone around them. Sen schools should be vastly expanded tbh as what nt kids have to cope with, especially in primary, is completely unacceptable. Eg chairs being thrown and extreme violence, whole classes evacuated daily for safety, and there is no way for the school to keep them safe as the minority are prioritised every time. This cannot just be ignored and does nothing to help acceptance and tolerance.

Sounds like a very narrow experience you have there. Not sure you know much about the wider situation.

DeadbeatYoda · 13/04/2023 21:16

eloquent · 13/04/2023 19:15

Can't really get on board with a brand using autistics to get sales.

As that's what this is.

Or is it a company using their advertising budget to highlight a a serious problem in our understanding of autism in girls? I have been surrounded by autism all my life and now work in the sector with autistic teens. I'm certainly pleased to see this campaign.

january123 · 13/04/2023 21:19

Hate this advert. Seems to me that it gives someone with ASD the green light to act like like a
tyrant. Felt so sorry for her sister.

TheOriginalEmu · 13/04/2023 21:23

Squirrefromthewirrell · 13/04/2023 16:47

Just seen the new (at least to me) vanish detergent advert. It focuses on an autistic teen girl called Ash who has a favourite hoodie. All through the add the character is just displaying awful behaviour that even being autistic doesn't excuse (shouting at siblings to shut up, having a go at someone who accidentally walks into her, playing drums whilst her family are trying to spend time together)

Am I wrong to think it's just showing a very unsavoury side ? The overall message is lovely - extend the life of familiar clothes that can comfort people like ash who are autistic but the actual advert just rubbed me the wrong way

As a parent to autistic teens, I’d say it’s a very fair representation of autistic teenagers, who, like the majority of teenagers can be arseholes.
I don’t agree that the behaviours aren’t ‘excused’ by autism though: the telling her sibling to shut up/getting annoyed at the person who touched her is an example of autistic overwhelm. the drumming is a child who is disregulated trying to desperately find that balance and that often means not thinking of how it affects other people.
I think it’s a good advert.

TheOriginalEmu · 13/04/2023 21:24

DeadbeatYoda · 13/04/2023 21:16

Or is it a company using their advertising budget to highlight a a serious problem in our understanding of autism in girls? I have been surrounded by autism all my life and now work in the sector with autistic teens. I'm certainly pleased to see this campaign.

Completely agree! (As an autistic female with female autistic children).

CoffeeWithCheese · 13/04/2023 21:27

Kingdedede · 13/04/2023 21:01

My year 7 DS finds the corridors stressful - full of smelly year 10 boys hitting him.

I remember as a year 7/8 and not having a clue why I was different - I was walking along a corridor in school and was grabbed and dragged into a classroom by some huge year 10 girls who wanted to show their friends, “you’ve got to see this girl, she’s so weird.” I didn’t have a clue how to respond, so I fumbled with the door to get out of the room and walked away wondering what the hell I had done wrong that time to be singled out.

I didn’t have enough of a social rule book to read what was and wasn’t ok and what I could and couldn’t rightfully get annoyed over - so a bump in the corridor would have confused me - but by the time I was in secondary I had been attacked and abused so much I would have probably internalised it rather than retaliating too heavily - I’d had that knocked out of me by then.

the inappropriate social comments as well - like the exam failing comment - one thing that lots of autistic people do is to try to empathise and relate socially - but usually incredibly clumsily - like over sharing and over-trying to find a common experience to join with another person - which can come across as negativity or me-railing but comes from a place of good intentions and just trying to play the game of social
interactions when we only got given half of the rule book and a cup of coffee was spilt on it before we got that! I got blasted so much for that kind of social faux pas well into adulthood that it made me holding down any sustained job pretty impossible as I just didn’t “fit” socially - however well I did the job and tried to keep my head down, my presence would just piss people off for being too extrovert, or too introvert. It took me until I was 45 and changed careers, plus a diagnosis, to find a job where my team
fully accept me for all the bits where I might get it slightly socially “wrong” on occasions and as a really good solid member of the team.

The advert is fantastic but it seems to have given the usual shitty attitudes the chance for a day out again. Think it’s also fairly apt it being on a laundry product - I get completely thrown (I can cope but things just feel “wrong” even though it doesn’t go to meltdown point) if someone else washes anything in my wardrobe and the smell and feeling of the clothes changes as a result! Stuff I wear endlessly just doesn’t feel… right and that makes the whole day feel the same sort of wrong

IamMoiraRose · 13/04/2023 21:33

But you can't expect people to put up with sheer rudeness incase that person has autism! Again, where would that end? How many other "traits" could be excused?

eloquent · 13/04/2023 21:41

DeadbeatYoda · 13/04/2023 21:16

Or is it a company using their advertising budget to highlight a a serious problem in our understanding of autism in girls? I have been surrounded by autism all my life and now work in the sector with autistic teens. I'm certainly pleased to see this campaign.

You really believe a brand has done this for altruistic reasons?

Perhaps I'm just cynical.

Also 'surrounded' by autism all my life. Being AuDHD 🙄

Tomorrowisagesaway · 13/04/2023 21:43

I found it very moving - sets out the huge challenges which Ash, her parents and her sister face, and didn't sugar coat the condition.

I did feel a lot for her sister - a friend has a son with behavioural difficulties and his sister has missed out a lot, and been exposed to some chaotic behaviour.

WhiteFire · 13/04/2023 21:45

eloquent · 13/04/2023 21:41

You really believe a brand has done this for altruistic reasons?

Perhaps I'm just cynical.

Also 'surrounded' by autism all my life. Being AuDHD 🙄

I'm cynical too.

mastertomsmum · 13/04/2023 22:08

IamMoiraRose · 13/04/2023 21:01

@mastertomsmum I am assuming you don't, I asked because you're the one that brought up what may or may not happen on Snapchat or Instagram. I check mine so I am 99% sure the teens I have contact with would not treat their friends like the kid in the advert. Of course, I can't say 100%, I'm not that naive. However what I can be certain of is that no child of mine or any of my friends would allow their kid to talk to someone else like that. Autism or not, there needs to be consequences for bad behaviour, and being rude and insulting is bad behaviour. Yes children with autism need different parenting to NT children but they can't be allowed to get away with abuse of others, where would that end?
I stand by my original point, the advert shows that girl being a complete brat and abusing her sibling.

I give up 👀 Your answers are not real world or 21st century. If you are so in touch you will know that PHSE lessons cover cyber bullying extensively. Maybe if a teen has Instagram at 13 there are some parents checking feed, but wouldn’t know of any of them from either schools I know well

Re the advert - I saw no brats

IamMoiraRose · 13/04/2023 22:10

@mastertomsmum I think it's best you give up too

MrsDoylesDoily · 13/04/2023 22:11

IamMoiraRose · 13/04/2023 19:57

The advert is ridiculous. No sibling should have to put up with that. And telling the classmate she was going to fail her exam?! Utter nastiness and would result in a hiding around here. I have no doubt that girl has many wonderful features and abilities but the advert makes her come across as an abusive arse.

I don't know where 'around here' is, but you sound like you fit in very well there.

IamMoiraRose · 13/04/2023 22:12

@MrsDoylesDoily I do, thank you.

mastertomsmum · 13/04/2023 22:41

IamMoiraRose · 13/04/2023 22:10

@mastertomsmum I think it's best you give up too

Lols 😂

CrotchetyCrocheting · 13/04/2023 22:43

I think that the reality is that some autistic behaviour can look very much like asshole behaviour. Unless you know someone in real life who talks about it/live with someone with asd you often won't realise this because if people try and talk about it and try and talk about the effects it can have on the NT members of the family on sites like this are shouted down and heavily reported by some autistic members of mumsnet who (understandably)find it upsetting to see how their behaviour can come across to and effect NT people.

There is also guilt associated with talking about it, talking about how it effects you when they are the disabled one feels selfish. Talking about how you feel abused when you know they don't mean to abuse you and that it is just a result of their inability to cope/overwhelm feels like betraying them.

I'm really pleased that they showed this side in the ad, I think it needs to be spoken about more. Very often we are fed the line that autism looks like a quirky savant with poor social skills but the reality is mostly very different.

AdoraBell · 13/04/2023 22:45

I haven’t seen the advert so I can’t really comment on it.

LumpySpaceGoddess · 13/04/2023 22:57

I found it really hard to watch because my DD has autism and there were so many similarities, lack of emotional regulation is a huge aspect of autism and it’s so unfair to expect a child with autism to be able to react in the appropriate ways, even with interventions and support, it’s incredibly difficult to try and stay focused and regulated in a world with so much noise and so many rules.

MrsDoylesDoily · 13/04/2023 23:00

AdoraBell · 13/04/2023 22:45

I haven’t seen the advert so I can’t really comment on it.

Love this post 😂😂

SpringCherryTrees · 13/04/2023 23:20

I was expecting to be annoyed by the advert, but like others I was quite moved.

Maybe because it shows the tension within families, something quite authentic about that, and the impact on siblings.

DS also has a lot of tics so the eye blinking felt quite real. Like the girl he can’t tolerate other people speaking but is extremely loud himself. He wouldn’t tell others to shut up, but he’d start being so stressed that it’s the same thing, we have to be quiet in the car. It’s just how it is for many autistic teens.