To be offended by Nike?

[7Worfs]

My go-to sports brand is launching a new sports bra using a transwoman influencer.

What are they trying to communicate to me, their target audience? That their new sports bras are too wide in the back and have no extra space and good support for my breasts?

I would have thought a fair bit of biological reality goes into designing sports clothing for men and women, to ensure maximum comfort and optimum performance.

I feel… mocked. Is this what Nike thinks women are?

https://twitter.com/saralikeclara/status/1643861659797053441

The funny thing is, Nike do have history of politics and appearing right-on, but on this occasion they’ve missed the train by 2 years… I invite you to consider carefully where you spend your woman-money.

100%

@lottie2888 I am Nikes target audience. I buy all their latest running trainers at £200 plus a pair. I've got 15 pairs sitting in my porch and all my running stuff is Nike.

Of course women who exercise are their target audience. Also all the women who kit their kids out in their stuff.

Many of us are not particularly keen on sweatshops but quite frankly, which big brand doesn't.
Sometimes you have to pick and choose. I am not buying from Boohoo group but when I was bigger ASOS was one of very few a shops which had nice affordable clothes for example. I use google... And sketchers for my weird fucking feet. But don't use Shein etc.

Very much impossible to boycot all unethical brands. So yes, people can say "This is my limit for you" and that limit can be anorexic men acting like barbie on bad meth advertising women's clothes.

If Nike was selling skin or hair care for black people, they wouldn't dream of using Rachel Dolezal to advertise it. I wish someone would tell me the difference.

If you're quite happy to look the other way when actual women are being exploited just so you can have the shoes and clothes you want for cheap, but are outraged when a man wears a sports bra in an insta post, it doesn't say anything good about your principles.

"Pro-woman, not anti-trans" is the common refrain on here. This thread is an excellent example of how that's complete bollocks. Anyone who was truly pro-women wouldn't be buying from an awful company like Nike in the first place. The fact it's a trans person who forces you to boycott it says you hate trans people more than you care for women.

Still, words and anger are cheap and easy. Actually buying ethically is inconvenient and not as dirt cheap.

So you do not buy anything forom brands with sweatshop?

Actually I take that back because answer will be "no" which cannot be confirmed anyway and everyone knows it, or "yes but then I don't care about their other endeavours". Pointless question from me there

I try my best not to. But neither do I go off on one when a company uses a man to advertise women's clothing claiming I'm only angry because I care about women so much.

The video is not of yoga

If that's yoga , I'm a monkey's uncle!

Eh, tons of adverts take the piss out of various demographics. I can’t get worked up about that either. Some people need to unclench.

I do. Would be blindfolded in downward dog 😶

They advertised a new non binary range which was. .. wait for it... a white sweatshirt and white trainers

What a piss take... anything to get the rainbow pound

😂

I wouldn't touch a sports bra made by nike anyway, they don't offer the support larger women (i could say real but I don't want to offend biological women not "blessed" or rather cursed with my figure!) mine are shock absorber brand and M&S ultra

I am so pissed off with this. I like Nike and we buy quite a lot of their stuff for ourselves and our DC. 1) I don't want my DC exposed to this kind of advertising 2) I don't think they should be wading into a highly controversial issue in Women's sports.

Why not have their own kit, their bodies are a hybrid? I wish they would have their own hybrid sports too. I really don't mind what anyone else does with their lives, but I wish to stand up for my rights as a woman.

I've never thought too much about the brands of sports clothes that we buy, but will think twice about Nike from now on.

This! Dylan is an offensive parody of women, and both he and Nike can fuck all the way off.

So you think small breasted women with wide backs do not exist? That it is impossible for companies to make sports bras in a variety of sizes? So that if Dylan wants one that fits him, then that means there won’t be one to fit you? They can make any article of clothing in any size. You’re not going to lose out on your bras if they add more sizes.

How do you think we ended up with trousers and jeans for women??

Your downward dog must be off because gravity doesn’t go sideways.

So you think small breasted women with wide backs do not exist? That it is impossible for companies to make sports bras in a variety of sizes? So that if Dylan wants one that fits him, then that means there won’t be one to fit you? They can make any article of clothing in any size. You’re not going to lose out on your bras if they add more sizes.

Don't be ridiculous. Dylan doesn't need a bra, not because he's a small breasted woman with a wide back, but because he's a man.

I suppose me and all the female yogis in India that practiced yoga for millennia before the bra was even invented are all “idiots” then. Or perhaps you are so brainwashed by gender norms from your culture you cannot conceive of anything else.

So that if Dylan wants one that fits him.

Dylan is not a small-breasted woman. Dylan is a no-breasted man. So why would he need a bra at all? I mean... I've no doubt Dylan has his reasons for wearing a sports bra. One of them is money. I'm not going to say what I think the other one is.

Way to miss my point which is that just because someone a different size wants do wear something, doesn’t mean anyone else is going to lose out.

If you want to wear something you can wear it.