I don't find it an attractive look but actually I think we need more of this kind of thing.
Men who can express a more feminine side of their personality or fashion sense without claiming to be non-binary or trans women is a really healthy step. We need to get to the point where people (men) don't feel they need to magically claim to change sex just because they don't conform to their gender norms.
Breaking societal taboos of gender stereotyping would be a huge step forward and address the issue of men claiming to be women just because they like heels, lippy, and baking.