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Original poster

First they came for IKEA

330 replies

viques · 07/01/2023 17:30

Then they came for Hyundai………

AIBU to think if you want our money tell us who you are from the start.

OP posts:
Andsoforth · 07/01/2023 18:56

barbrahunter · 07/01/2023 18:36

Re the Milky Bar ad, when I was a kid I never understood what the kid meant when he said the Milky Bars were (sic) 'on me'. I think it's quite a sophisticated phrase for an idea that he's going to give everyone a free bar because he won at the fruit machine. At least for a small child in the 1960s it was. I had never heard the phrase, at that age.

I spent a considerable amount of time puzzling over that phrase too

magicthree · 07/01/2023 18:59

I think that was always pronounced ness-lays milky bar, right?

Not when I was a child/teen in NZ.

MargaretThursday · 07/01/2023 19:02

I still haven't got over changing "Marathons" to "Snickers".

I mean Snickers !! If you want a better name then at least find a better one.

Snickers, snickers
Keep a spare one up your knickers....

KirstenBlest · 07/01/2023 19:02

Who drives a Bee Em Doubleyou?

Speedweed · 07/01/2023 19:04

I think it's ridiculous and patronising. Accept the cultural pronunciation of your brand will differ in different markets, or choose a brand name everyone can pronounce. I'm not putting on a Korean accent or a Swedish accent to satisfy some marketing drone.

Dellaandthedealer · 07/01/2023 19:06

Well said Speedweed, I found it patronising too.

Goodgrief82 · 07/01/2023 19:08

Speedweed · 07/01/2023 19:04

I think it's ridiculous and patronising. Accept the cultural pronunciation of your brand will differ in different markets, or choose a brand name everyone can pronounce. I'm not putting on a Korean accent or a Swedish accent to satisfy some marketing drone.

They don’t actually give a hoot either way.

It was a clever marketing campaign playing on fact that there’s ambiguity about pronunciation.

no biggie. Just the marketing dept cleverly picking up on something that marks their brand out a bit from others

DappledThings · 07/01/2023 19:09

Speedweed · 07/01/2023 19:04

I think it's ridiculous and patronising. Accept the cultural pronunciation of your brand will differ in different markets, or choose a brand name everyone can pronounce. I'm not putting on a Korean accent or a Swedish accent to satisfy some marketing drone.

Is anyone actually asking you to? Just because IKEA starting using their advertising to demonstrate the correct pronunciation it doesn't mean anyone in marketing or anywhere else actually gives a fuck if you copy them or not.

ortonym · 07/01/2023 19:12

PlaitBilledDuckyPuss · 07/01/2023 17:58

I was coming on to say 'Nessles' Milky Bar.

Lidl once had a go at pronouncing themselves Leedle (I assume the original German rendering) but it seemed to die a death.

Not quite the same but I remember when Cif was Jif - apparently Jif meant something rude in many countries where it was sold.

But fair enough for Hyundai and others to stop dumbing down on some notion that Brits can't cope with a 'forrin' name.

I remember that, too. Problem is now that you can't very well ask the sales assistant if they have Cif 😁

Oakbeam · 07/01/2023 19:13

I think that was always pronounced ness-lays milky bar, right?

It was on the adverts in 1961 but by 1977 it had become Nessuls Milky Bar. Probably because virtually nobody pronounced it correctly. Nobody I knew did anyway.

1961… m.youtube.com/watch?v=JFhhhDUIe8M

1977… m.youtube.com/watch?v=JFhhhDUIe8M

ItWasDobbinAtTheMareAndSpare · 07/01/2023 19:15

LookItsMeAgain · 07/01/2023 17:38

Ikea is supposed to be pronounced as follows:

ick-kay-yah (run together)

Show quote history

That makes me want to add ‘MOTHERFUCKER!’ after it. 😂

Deathraystare · 07/01/2023 19:16

No absolutely it wasn't in the 70s as far as my memory goes (happy to be disproved).

You are of course right! I remember

tothesea · 07/01/2023 19:17

As a child I thought the Milky Bar Kid was saying ‘The Milky Bars are all mine’ so was a bit confused about how he was happily sharing them out. Obviously I didn’t know the phrase ‘on me’ either.

ortonym · 07/01/2023 19:17

Theunamedcat · 07/01/2023 18:28

We can't even agree on aldi pronunciation my mom calls it "all"di we call it "al"di

No clue

Meeting an alderman from Aldershot under the alder tree would start WW3 😁

caterpillar1485 · 07/01/2023 19:18

Oakbeam · 07/01/2023 19:13

I think that was always pronounced ness-lays milky bar, right?

It was on the adverts in 1961 but by 1977 it had become Nessuls Milky Bar. Probably because virtually nobody pronounced it correctly. Nobody I knew did anyway.

1961… m.youtube.com/watch?v=JFhhhDUIe8M

1977… m.youtube.com/watch?v=JFhhhDUIe8M

Some of the ads on YouTube might not be British - eg they may be for the Australian market. Ditto the ones below: seems to have started as Nes-lay, gone to Nessuls, and back to Nes-lay.

butterpuffed · 07/01/2023 19:19

viques · 07/01/2023 18:41

Irked.

Show quote history

Do you mean Eee kud 🤔

itsgettingweird · 07/01/2023 19:21

I used to live abroad in a village called Callao Salvaje.

I loved all the pronunciations that were wrong.

But the best were the British people telling me I was pronouncing it wrong ConfusedGrin

SaintLoy · 07/01/2023 19:23

LookItsMeAgain · 07/01/2023 17:38

Ikea is supposed to be pronounced as follows:

ick-kay-yah (run together)

Show quote history

But that's what we always say in our house! Is there another way of saying it?

crosspusscrossstitcher · 07/01/2023 19:23

How many people pronounce VolksWagen as VolksVagen?🤔

And yes, James May did pronounce Dacia as Day-see-a.

My Aunty used to call Peugeot "Pudge-oh"

Verbena17 · 07/01/2023 19:24

scronda · 07/01/2023 17:43

I think in the Scandinavian languages, or at the least the one I'm most familiar with, it's i-kea rather than eye-kea. Though I don't know anyone who says the former in this country. The IKEA advert has had a lot of people doubting themselves. What are we supposed to call it now?

😬 I do 😂

scronda · 07/01/2023 19:25

Have you always said it that way @Verbena17

lieselotte · 07/01/2023 19:27

We always used to say Mayorka too but now it's Mallorca (still wrong, we were probably closer to the correct Spanish pronounciation with the y, although I don't know if it's different in Catalan).

Braun was brawn, rather than brown. Not sure how that is said now.

Aldi is pronounced like the al in Valerie.

lieselotte · 07/01/2023 19:27

Volkswagen is Follksvargen.

Verbena17 · 07/01/2023 19:27

scronda · 07/01/2023 19:25

Have you always said it that way @Verbena17

Nope not at the start but for a long time now.

FartWrangler · 07/01/2023 19:28

I don't know why this is such a big deal? Do you say it often OP?

I don't know why, but this tickled me @zurala