Page 6 | First they came for IKEA

viques · 2023-01-07T17:30:26+00:00

Then they came for Hyundai……… AIBU to think if you want our money tell us who you are from the start.

Emotionalsupportviper · 07/01/2023 20:06

KirstenBlest · 07/01/2023 20:03

Kallay-o Salvage? I'd say it Cah-yow Sal-vakhey

Do you say Tena Reef or Tenneh reefeh?

Show quote history

There's a place near us called Ponteland.

The Southerners invariably pronounce it "Ponty-land".

(It's "Pon-tee-land" if you're wondering . . . )

JudgeJ · 07/01/2023 20:09

LookItsMeAgain · 07/01/2023 17:38

Ikea is supposed to be pronounced as follows:

ick-kay-yah (run together)

Show quote history

We always pronounced IKEA ick-kay-yah until we returned to England and they followed us as it were and then we were told we were wrong, by people who had never shopped there in their lives!

SaintLoy · 07/01/2023 20:09

LookItsMeAgain · 07/01/2023 20:03

@SaintLoy - the other way to pronounce it might be eye-key-yah (run them together).

@ItWasDobbinAtTheMareAndSpare - yes! with Bruce Willis either being stuck at the airport in a snow storm or at the Nakatomi Plaza building while saying it!

But no Swede would say 'eye-kee-ah' any more than they would say 'Eye-ngrid Borgman'.

TwoLeftSocksWithHoles · 07/01/2023 20:10

It used to be Prince Andrew now it's 'That Tosser'

All rather puzzling, as it is not even remotely similar phonetically.
Have I missed something? 🤔

Daisymaybe60 · 07/01/2023 20:10

Emotionalsupportviper · 07/01/2023 19:56

"The creamiest milk, the whitest bar, the goodness that is Milky Bar. Nestle's Milky Bar"

IIRC

And yes - it was "Ness - uls", not "Nest - uls or "Nest - lay's"

Show quote history

And there's another version, probably even older. The Milky Bar kid is tough and strong, the Milky Bar kid just can’t go wrong, the Milky Bar kid only eats what’s right - that’s Milky Bar, it’s sweet and white.

If I was giving a Milky Bar its full given name, I think I'd still say Nessuls. Even though I know full well that it's wrong.

KirstenBlest · 07/01/2023 20:11

@LookItsMeAgain , strangely enough, I think of it as a retired people's holiday destination.

mellicauli · 07/01/2023 20:11

Maybe if we're saying it all wrong they should have invested a little more in TV advertising? The only reason we are saying it wrong is because it's a foreign word and they have neglected to tell us how it should be pronounced.

KirstenBlest · 07/01/2023 20:12

Why do people say 'Eye-beetha'?

Pirrin · 07/01/2023 20:12

I remember Hyundai suddenly being said differently in adverts around 2000 (maybe late 90s) and hearing my dad copying the pronunciation every time it came on the tv "HYUN-day, HYUNday". Did it revert back to hye-un-dye after that? I don't think I've ever noticed their ads since.

itsgettingweird · 07/01/2023 20:13

Since living in Germany in the early 2000’s, I’ve also called it Lee-dl…..not lid-ul.

That's also how my Scottish friend pronounces it!>

birder · 07/01/2023 20:14

It's Nessawls where I come from.

mushroom3 · 07/01/2023 20:14

Lidl should be Lee-del not Lidle

Falalalafel · 07/01/2023 20:15

SaintLoy · 07/01/2023 20:09

But no Swede would say 'eye-kee-ah' any more than they would say 'Eye-ngrid Borgman'.

Show quote history

I’m Swedish, it’s Ick-ee-a. Got family working with marketing at Ikea (the first Ikea in Älmhult) and I can assure you they don’t care how you pronounce it. But it’s Ick-ee-a if anyone wants to pronounce it the way it should be. I stands for the founder Ingvar Kamprad, and his name is not Eye-ngvaar..

Ireallycantthinkofagoodone · 07/01/2023 20:15

TwoLeftSocksWithHoles · 07/01/2023 20:10

It used to be Prince Andrew now it's 'That Tosser'

All rather puzzling, as it is not even remotely similar phonetically.
Have I missed something? 🤔

🤣🤣🤣

mushroom3 · 07/01/2023 20:15

wrote mine at the same time as @itsgettingweird !😃

longwayoff · 07/01/2023 20:17

YANBU OP. Annoys me when companies do this. Make me feel unreasonably mulish and sulky. Why can we not be trusted with the pronunciation from the start? Bah!

ortonym · 07/01/2023 20:18

MandaLynn · 07/01/2023 19:57

While we're at it, could you start pronouncing "Nike" correctly? That ones always bugged me since moving to the UK from the US

I think almost everyone in UK say nigh-key nowadays. Is that your preferred pronunciation?

Verbena17 · 07/01/2023 20:18

Falalalafel · 07/01/2023 20:15

I’m Swedish, it’s Ick-ee-a. Got family working with marketing at Ikea (the first Ikea in Älmhult) and I can assure you they don’t care how you pronounce it. But it’s Ick-ee-a if anyone wants to pronounce it the way it should be. I stands for the founder Ingvar Kamprad, and his name is not Eye-ngvaar..

Show quote history

Yes I wondered why someone had put ‘Kay’ instead of ‘kee’.

JudgeJ · 07/01/2023 20:19

crosspusscrossstitcher · 07/01/2023 19:23

How many people pronounce VolksWagen as VolksVagen?🤔

And yes, James May did pronounce Dacia as Day-see-a.

My Aunty used to call Peugeot "Pudge-oh"

To be very correct, in VW the V is pronounced as F and the W is pronounced as V, so it would be Follksvagen!

SaintLoy · 07/01/2023 20:22

I was sure that Daewoo was 'Day-Woo' until those ads came on the telly.

itsgettingweird · 07/01/2023 20:22

Kallay-o Salvage? I'd say it Cah-yow Sal-vakhey

You would be correct. Yes the first was quite common. But there were others too.

Cal lay o Sal varg ge was my personal favourite from a pretend posh family. They were convinced I was totally wrong because they spoke fawlty towers Spanish 🤣 I used to show horn it into as many conversations just so they could correct me.

I'm not fluent in Spanish and have forgotten most but I still pronounce places as the Spanish say.

Falalalafel · 07/01/2023 20:22

Verbena17 · 07/01/2023 20:18

Yes I wondered why someone had put ‘Kay’ instead of ‘kee’.

Show quote history

No idea. 😅 It’s fairly easy to pronounce right too. But then again, I think all the furniture names are easy to pronounce too.

Oakbeam · 07/01/2023 20:22

Some of the ads on YouTube might not be British - eg they may be for the Australian market. Ditto the ones below: seems to have started as Nes-lay, gone to Nessuls, and back to Nes-lay.

You could be right. I’ve found a B/W version on the UK History of Advertising Trust website and it is definitely pronounced Nessuls on that. Which could explain why nobody I knew in the 1960s and 70s pronounced it Nes-lays.

www.hatads.org.uk/catalogue/record/f1afe0a3-474a-43d4-86b0-645027eaa770

wheresmymojo · 07/01/2023 20:23

Allywill · 07/01/2023 17:41

but surely we always do this to a certain extent. i mean we say Paris not Pa ree (unless you are a dick).

It's certainly difficult.

I have a friend who insists on saying paella in the correct Spanish pronunciation. She is English and speaking to English people.

I know she's right but also every time she asks for pay-ay-ah I can't help but think she sounds like a bit of a dick.

Then on the other hand people who anglicise croissant annoy the fuck out of me too.

I'm a total mixed up hypocrite.

MandaLynn · 07/01/2023 20:25

@ortonym NO ONE around me says it like that. Maybe it's an Essex thing - I only hear it as if it rhymes with Kite. Drives me mental