To think this isn’t working class?

[intheminds]

Came across a video of someone talking about an influencer (very rich, lavish lifestyle, acts like old money, has a Birkin) and they said her content was aimed at working class.

I stated that it definitely isn’t.

Their response - As in those who work in higher incomes- working Class is a very broad spectrum now as I’m sure you’re aware 🥰

Am I wrong?

It's the old money Vs class thing right? The classic example being professional footballers, many of whom are rich beyond the wildest dreams of most but grew up solidly working class.

I'm not British though.

Basically it depends what she was selling.

Money can still mean working class.

As far as I can tell, saying that something is “aimed at the working class” is intended to be a backhanded snub amongst British people. It’s just a way of keeping somebody in their place: even if this woman has a nice lifestyle and has earned herself some money, she still mustn’t get above herself and think she’s anything special, she’s still just common muck trying to roll herself in glitter.

It’s a nasty attitude and says more about the person saying it than anyone else.

The influencer was Lydia Millen

Is she the one who did the “my hot water is broken I’m off to the Savoy” ad? Yeah there’s nothing “old money” about her. Does anyone old money do social media influencing?

Class hasn't really got anything to do with money. Being an influencer isn't an educated profession, so yes she's working class.

Oh wouldn’t it be blissful to live in a country that wasnt so worked up about class!

I don’t know anything about this influencer but having money doesn’t preclude you from being from a working class background or having working class values.

I knew it would be her! The vast majority or her followers probably can't afford what she does but doesn't pay for. She's on a paid weekend at the Savoy that would cost £££. But presumably paying her to stay there for free generates enough bookings to make it worthwhile.

She's in a super league but there's definitely a layer of influencers below her that you could see a lot of people aspiring too. Although it's all so generic / samey.

So doing ads for The Savoy would be largely aimed at working class people? Ok.

i knew you would be talking about her. She is not remotely old money and yes she is wholly aimed at the aspirational working class and lower middle class. Rich but naff

That's what I'd think, too.

The ever greater encroachment of American influence might have some young British people believing that money determines class, but that's most definitely not how class is identified in the UK.

Yes, rich working class and LMC people. There are plenty of them out there. Also name recognition for people who are going for an afternoon tea etc for a special occasion.

I'm working class and I've stayed at the Shard.

Class hasn't really got anything to do with money. Being an influencer isn't an educated profession, so yes she's working class.

But the question wasn't about whether the influencer was working class, the question was whether the target audience was working class.

YANBU to think that the person's definition of working class was wrong. It doesn't mean 'anyone who works'. That obviously doesn't mean that no working-class people would be interested in the content though.

Anyone who works is working class, technically.

🙄

I don’t find it surprising that this kind of content will appeal to a cross-section of working class people. If you look at a lot of reality tv shows on ITV and ITV2, the people on them are often privately educated and have amazing cars and homes, a world away from the people watching. But a large part of the audience share will be working class.

Anyone who works is working class, technically.

No, they really aren't. There is no 'technically' as there are no universally agreed definitions of social class. But I don't think it has ever been considered to be the case that 'anyone who works is working class'.

Boris Johnson and Jacob Rees-Mogg work. Do you think they are working-class? Traditionally, people in the professions and in managerial roles have been considered middle-class.

I don’t find it surprising that this kind of content will appeal to a cross-section of working class people.

Quite. The whole attraction of this kind of content is that it's aspirational. I doubt that most people with a super-rich, lavish lifestyle are particularly fussed about watching rich lifestyle influencers.

Lydia Millen was what I'd call working class growing up (despite her stories of grandeur!) so I think her content was aimed originally at that market, now she calls her content "aspirational" and aims it at a pretty wide audience, some who will be working class and aspiring for the lifestyle she now portrays.

Regardless of that, she's a terrible terrible person so I personally don't think anyone should be watching her 😂

this

🤣 Who is she? What does she DO
exactly?

🙈

I think in the UK there’s a cultural perception of working class - manual work, particular kinds of community and housing etc - so places like the Savoy wouldn’t be for the working class. Mind you, some people whose parents were in that group still feel ‘culturally’ working class even if they do more traditionally middle class jobs. Marx would have said anyone who doesn’t earn the means of production is working class though - so if that’s her own business she has, she doesn’t fit that definition either.