What's so special about Lurpack?

[007DoubleOSeven]

I've noticed before how Lurpack seems to carry social kudos as the butter of choice for those that way inclined and now everyone is losing their shit about it selling for record prices. And people who use Lurpack as their usual butter always seem to find a way to mention it ("fetch the Lurpack from the larder will you darling?") or place it in pride of place of the breakfast table (haven't they heard of butter dishes?)...

I'm not asking about the cost of living. Obviously the price of Lurpack is indicative of the financial hardship we're all facing and like petrol prices it's utterly ridiculous and horrifying.

But...Why all the fuss about Lurpack? I've had it many times, it's fine but it's just...a butter.

Is it churned by maidens and lightly salted with their diamond-like tears?

See, I thought we were talking about butter rather than spread, as in the Lurpak block. I wouldn't touch spread with a barge pole. Kerrygold do a spreadable pure butter, as do Dromona and M&S. Totally different from that oul axle grease stuff. I just buy a block though, except sometimes in winter, when the butter is like a brick, even when left out of the fridge.

I don't think its possible to casually leave it out.

I think it has to be done with a showy display of faux-casualness.

It's the only way.

Horrible stuff - much prefer proper butter.

It IS proper butter.

The tub stuff is not all ‘butter’.

The butter however, is all butter. The tub stuff is spread, not butter.

Do keep up.

You can't be Anchor for
me. X

Ment to say you can't beat anchor x

The adverts used to have a little man made of butter playing a trombone. They were funny. I can only assume those that love it are keeping his memory alive because it’s JUST FECKIN BUTTER.

You can get unsalted you know!
It used to be considered v european but that was in the 1980's when most butter was salted. We thought ourselves very sophisticated when we started eating unsalted butter.
Funny though our sophisticated New Yorker son asked us the other day if we had ever tasted salted butter because it was amazing!

Funny though our sophisticated New Yorker son asked us the other day if we had ever tasted salted butter because it was amazing!

French salted butter where you can actually feel the flakes of salt when eating it is delicious. I only see it here in the shops maybe three times a year and I buy 4 packets each time but it never lasts long. Not that I’m a butter person. I scrape it on and scrape it off but this is different.

It's butter mixed with oil. Not margarine

Though I usually get Grahams spreadable, I was in M&S the other day and needed some butter and got a tub of "softer butter". It's actually 100% butter, spreadable, in a tub. So it is possible. It says it's spreadable because the cows eat rape plants.

Just seen my first ever aspirational Lurpak placement - see picture 5!

www.rightmove.co.uk/properties/85657524#/?channel=RES_BUY

😁

It’s a marketing tactic from the makers of Lurpak. They have announced that they are raising prices to protect poor farmers. The press then jump on it, people discuss it in households, offices and supermarket checkouts ( and Mumsnet!) and it raises the status of Lurpak.

See! It's definitely a thing - I bet they got it out the larder specially!

@Dadschat ooh, you cynic!

Can’t be that posh, Wetherspoons breakfast, toast comes with Lurpack 😂

Not just that bread and butter with fish and chips comes with it too, I usually have to put it on my fish to melt it a bit.

Waitrose and M&S both sell French butter with sea salt crystals all the time. It’s the only butter I use (other than for cooking).

@LadyDanburysCane unfortunately not where I live. The food hall is very limited. Carrefour has it stocked 3 or 4 times a year but it’s very easy to miss the boat if you’re not quick off the mark when you see it.

I know i keep banging on about this …but it’s so good and so cheap (for what it is) the Isigny (POD) butter in Aldi 1.99 / 250g and only needs leaving out from chilled for about half an hour to get spreadable (i put a quarter out at a time) it’s so lovely

I made my own butter this afternoon, and it is marvellous. Cost just under £2 for a pot of double cream that's made about 300g butter

@JellyBellyNelly oh that’s a shame. It really is the very best butter.

Completely agree. I have a butter dish so tend to leave it out all the time (doesn’t go off as my husband seems to have an equal layer of butter to bread thickness ratio!).