What's so special about Lurpack?

[007DoubleOSeven]

I've noticed before how Lurpack seems to carry social kudos as the butter of choice for those that way inclined and now everyone is losing their shit about it selling for record prices. And people who use Lurpack as their usual butter always seem to find a way to mention it ("fetch the Lurpack from the larder will you darling?") or place it in pride of place of the breakfast table (haven't they heard of butter dishes?)...

I'm not asking about the cost of living. Obviously the price of Lurpack is indicative of the financial hardship we're all facing and like petrol prices it's utterly ridiculous and horrifying.

But...Why all the fuss about Lurpack? I've had it many times, it's fine but it's just...a butter.

Is it churned by maidens and lightly salted with their diamond-like tears?

And people who use Lurpack as their usual butter always seem to find a way to mention it ("fetch the Lurpack from the larder will you darling?") or place it in pride of place of the breakfast table (haven't they heard of butter dishes?)...
You must know a lot of very strange people. I don't know anyone who behaves like that. Why are you having breakfast at so many people's houses?

I hate it. Doesn't taste of anything to me.

Much prefer Anchor spreadable or the ALDI (cheaper) version. Much nicer!

Each to their own. 😊

Nothing - it's insipid - give me a big slab of Aldi Cornish sea salt butter any day

Me too

All this.

I've always thought of Lurpak being a type of margarine. A good margarine but not proper butter. I hadn't realised in all these years.

Is it churned by maidens and lightly salted with their diamond-like tears?

Nope, it's actually handsome young lads all muscles & tanned.... otherwise no woman in their right mind would buy it at THAT price.

when I was younger Lurpak was always seen as rather try hard WC. Certainly not an aspirational butter.

It’s nothing special. I like that French butter with big salt crystals in it.

Nostalgia maybe? My granny had it in the 80s, it was popular then.

I don’t think it’s seem as posh. It has a particular taste I quite like although I don’t buy it regularly.

I don’t get the fuss over Lurpak. M&S butter with salt crystals however is amazing 😻

I’ve never heard anyone mention lurpak ever!

it’s mass produced supermarket butter - hardly an artisan product to show off about?

It’s the best of the supermarket butters.

Not too dull, not too rich.
Not too greasy, not too dry
A little bit salty, on the savoury side.

Overall a good day to day all rounder as I don’t buy multiple butters for multiple uses.

Don’t get me started on low fat butters or margarines or butter alternatives. Why bother honestly.

Me too, it's less than half the price and tastes the same.

Younger people use the price of Freddos when discussing inflation. Is that a better measure?

Something about it's make up I can't remember the details it's something about what happens when it's cooked??

Don't know, I use supermarket own brand salted butter, I prefer it to lurpak!

Happy with Norpak here too

I don't use spreadable butter, has to be real

Probably true, actually.

I can't believe anyone actually does that OP. Like a lot of middle class accusations!

I have always thought it cheaper to buy butter but I liked the ads with the little Lurpak man. (If i remember correctly).

Well, it has a higher ratio of butter to oil than all the other spreadable butters, which is why I buy it for sandwiches and baking, but I also use real butter for my toast, nothing like it drools.

We used to call it 'LARDpak' as kids because it was so pale.

Anchor butter is so much better imo

This. It's the only spread-from-the-fridge stuff that actually tastes like butter.

If I was buying butter to keep in a butter dish, I'd probably get French butter. President slightly salted is lovely, but Sainsburys do a Normandy butter which is even better.

And yes Op, I do put my butter in a proper butter dish, but not the Lurpack, obviously.