What's so special about Lurpack?

[007DoubleOSeven]

I've noticed before how Lurpack seems to carry social kudos as the butter of choice for those that way inclined and now everyone is losing their shit about it selling for record prices. And people who use Lurpack as their usual butter always seem to find a way to mention it ("fetch the Lurpack from the larder will you darling?") or place it in pride of place of the breakfast table (haven't they heard of butter dishes?)...

I'm not asking about the cost of living. Obviously the price of Lurpack is indicative of the financial hardship we're all facing and like petrol prices it's utterly ridiculous and horrifying.

But...Why all the fuss about Lurpack? I've had it many times, it's fine but it's just...a butter.

Is it churned by maidens and lightly salted with their diamond-like tears?

There's not much love for Lurpak in NI. We do have it, but it's not a 'thing'. The local butter here is lovely - Golden Cow, Dromona, Ballyrashane.

I love Kerrygold. I remember, in the seventies and eighties, there used to be a whole flurry of activity when a consignment of Kerrygold landed in the local grocer's. It was from 'the South' and not always available north of the border. My usually very passive mum would be elbowing her way to the front of the queue to get her 'fix'🤣

The cornish sea salt butter from Lidl is much nice and better for you. Lurpak is a UPF.

I've been curious about the Lurpack obsession as well. Since the inflation panic Lurpac seems to be THE butter. I bought some last week to find out what the fuss was about and honestly didn't find it impressive, I buy Yeo Valley Organic and it's fine, I also like M&S butter better.

To be honest I've always thought of Lurpack as being a rather low grade supermarket brand so I've been astonished at the fuss.

I’ve literally never heard anyone say ‘get the Lurpak from the larder darling’ Do people do that? 🙄 🙄 By saying what’s so special about Lurpak, it’s like saying, what’s so special about baked beans? (Insert any other product) Some people like it, other people don’t 🤷‍♀️ If it’s your favourite of course you’re going to be annoyed.

All spreadable butter is nasty. Indeed, all easily spreadable anything (to go on bread/toast) is equally nasty - whether Lurpak, Flora, or supermarket brands. All tastes of mank and ruins all it comes in contact with.

I like actual butter. In a butter dish, to keep it spreadable. My house is bloody freezing, so it's perfect from the dish in spring/summer and in autumn/winter, I very briefly microwave a chunk on a medium heat to allow spreading rather than ripping. So long as it comes in a foil wrapped block and doesn't claim to be spreadable, I'm happy!

We are all just buying whatever butter we like. Nothing more to it than that, I'm afraid!

President tastes better harder to spread but bloody gorgeous.

President is also softened with cream no oil.

Nothing is special about Lurpak & so called spreadable butter is not butter.

I buy President because it's the only slightly salted block butter option available locally.

I used to buy any old supermarket slightly salted butter, but they all seem to have stopped selling it.

I always thought Lurpak was margarine or one of those baking block things like Stork or Echo until people started banging on about how much it cost.

By the way, it is super easy to churn butter at home, you just need a jar or a plastic bottle with a wide enough mouth. Counts as exercise too. And the cool thing is that you can make really fine flavoured butter this way very easily (dill, lemon and sea salt butter is a big hit in this house right now).

The spreadable Lurpak is more spreadable than other brands that I’ve tried.

Yes...I immediately think of Penelope Keith. So it's got a slightly posh connotation for some people.

If I'm buying butter, I buy President. (I noticed the M&S one is the highest rated in the Times today though...)

But for every day I buy lurpak spreadable - usually the lighter one. it isn't proper butter, so I'm surprised there's some sort of kudos attached to it - it's really nice though!

When I ate butter, I preferred Anchor spreadable

I buy it because it’s the only one my DS with ARFID will eat, but I can’t see that it’s any better than anything else and if I didn’t have that issue I would just buy whatever’s on offer.

Or this one, not sure of its still around though

Also Lurpack is only £3.75 at Waitrose, whereas anchor spreadable is £4.70

Lurpak is pretty boring as butter goes and the spreadable sort is horrible. Definitely not an aspirational product.

Lots of much better butter available at better prices.

It's marketing, nothing more. People can remember their adverts with a Morph like butter man.

We just get supermarket own or a brand if they're on offer, but I wouldn't choose Lurpak if they were all the same price, it just seems a bit bland.

The Times agrees in its butter test today

www.thetimes.co.uk/article/our-great-butter-taste-test-the-best-and-the-worst-s00mklw5w

I did buy quite a bit of it a few years ago because they gave away some nice baking tins free when you bought a block or two.

Oh perhaps this is where it came from? I had a boyfriend once who's family were very aspirational (and he himself very obviously wanted to be a country squire 😆) who always made a thing about Lurpak being special.

Didn't get it then, don't get it now! Lol

I don't understand why Lurpak is so popular. I think it tastes unpleasant and any basic supermarket brand tastes better. I used to like Anchor but now like President.

I’ve been buying Tesco spreadable salted butter for many years, never use marg even for baking as hate the smell and it’s not good for you, but the bastards must have changed the recipe just recently as I noticed that there was a smell of margarine when I opened a new pack to put on new potatoes the other day. I always preferred it to Lurpak or Anchor and only bought them when the Tesco one was out of stock for ages at the beginning of Covid.

It would have been better if they’d added an extra 50p to the price than added more oil. Can’t afford Lurpak so back to blocks of butter for me!

Especially the one with big granules of rock salt in!

I don't see lurpak as special... we used butter in our house but my DS preferred lurpak so we would say can you pass the lurpak to XXX because it was better than saying 'spreadable non-butter butter'. Our real butter was kept in a butter dish on the side.

I think our pack is shit for bread I like it onncreackers with cheese but will not be buying it again ever