What's so special about Lurpack?

[007DoubleOSeven]

I've noticed before how Lurpack seems to carry social kudos as the butter of choice for those that way inclined and now everyone is losing their shit about it selling for record prices. And people who use Lurpack as their usual butter always seem to find a way to mention it ("fetch the Lurpack from the larder will you darling?") or place it in pride of place of the breakfast table (haven't they heard of butter dishes?)...

I'm not asking about the cost of living. Obviously the price of Lurpack is indicative of the financial hardship we're all facing and like petrol prices it's utterly ridiculous and horrifying.

But...Why all the fuss about Lurpack? I've had it many times, it's fine but it's just...a butter.

Is it churned by maidens and lightly salted with their diamond-like tears?

It’s Lurpak.

I think it’s the poster food for the ridiculousness of rising prices. I like a lurpack to bit o don’t see how it’s a cut above other butters.

I think it tastes nicer than other butters. Ours is thrown in the fridge though. I don’t know why people would put it on display tbh.

Pedant.

Nothing - it's grim!

Must be a middle class status symbol.

Way too salty and pale. We have Yeo Valley organic and it's right nice.

Most people buy the Lurpack that doesn't go in butter dishes because it is spreadable.

To be fair as spreadable butter goes it does taste good but isn't a patch of a good quality block of butter.

I must have missed everything. What is so special about it? I mean it is okay, but hardly a gourmet product?

Lots of sweeping statements in your OP. How many people do you know who actually put it “in pride of place” on the breakfast table? Do you have breakfast with so many different families? Lots of people love salted butter/spread on warm toast. Different strokes.

Distinctive packaging and a good marketing campaign team in the late 1980s, mostly.

I assume it’s just because it’s a brand name we’ve all heard of, my mum used to buy lurpak when I was a child 40 years ago, whereas I couldn’t name another butter brand. I tend to buy own brand butter.

Ewww rapeseed oil is one of the ingredients.

Thats NOT butter ….

First off are we talking about proper butter or ‘spreadable’? Lurpak is far from the best proper butter, and latter is shite full stop regardless of brand.

I love Lurpak because it doesn’t actually taste that horrid yellow stuff.

I think Lurpak is disgusting - it’s really pale and I think it’s not salty enough.

Butter is supposed to be yellow, not white.

Far from being a mark of high status, I look down on anyone who thinks Lurpak is nice butter…

We are a vegan household so I never buy butter, but I noticed Lurpak was £2.50 in Waitrose this morning.

I'm not sure why people think Waitrose is always very expensive.

Do people really go through their lives caring about what butter other people might like? That’s so sad.

I buy Lurpak because I love it, and for me no other butter comes close.

DH uses 50p Happy Shopper spread and loves that, he won't eat Lurpak.

If we all liked the same thing, the world would be a really boring place.

Nothing I think French butter is far superior.

Team Aldi norpak here.

It does taste nice than a lot, I think it's because it's quite salty. I've had to stop buying it because I was putting on weight! I've got bertolli light at the moment, it's not great but it means I use the thinnest scraping, whereas lurpak I'd load on like I was icing a cupcake....

M&S butter is tastier

their tv adverts are GREAT. Or they were a few years ago anyway, I don’t know if they’re still the same

For proper butter I like Kerrygold, but that's probably just the influence of an Irish grandma 😁