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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be annoyed that Jude's ice cream have gone mostly vegan and are no longer gluten free?

566 replies

successstories · 30/04/2022 23:35

Royally pissed off. And shouldn't labelling be better regulated to ensure only products made with real milk and cream (aka dairy) are called 'ice cream'? Oat paste should be marketed as something else.

Being the '1st carbon negative ice cream company' will not make any difference if the product is no good or cannot be eaten due to allergens🙄

Who's advising these companies?

OP posts:
mum2jakie · 01/05/2022 11:34

duskyspringfield · 01/05/2022 10:08

Marks & Spencer’s have drastically reduced their GF range too which is hopeless for those of us with coeliac disease/wheat allergy.

Eating out with my kids used to be easier- even when it was still really difficult!

Agreed - M&S was also our go to for gluten free food when out and about but the range and availability has been massively reduced. This has coincided with the growth in their plant based range.

Have also noticed that the gluten free selection in Sainsbury's has reduced. They used to offer a great range of gluten free breaded and battered fresh chicken. Now there is just one frozen offering in our local decent sized store.

Tigofigo · 01/05/2022 11:36

I don't want to eat fake dairy and I want it to be obvious what a product is. I wouldn't expect ice cream to not contain milk unless it was clearly labelled dairy free.

Have you ever seen a vegan ice cream not clearly labelled so?!

NoSquirrels · 01/05/2022 11:37

successstories · 01/05/2022 11:21

The vegan products are in fact really a (happily marketable) by-product of their Climate Emergency work

So now they are suddenly 'Climate Emergency workers' and what they actually make in their facilities is a 'by-product' of their activism? Really?

Let me try again.

Jude’s make ice cream.
It used to be gluten-free. Brilliant!

Jude’s want to be a carbon-negative business because they don’t want to contribute to climate change by manufacturing their ice cream.

As part of these changes, going more plant-based to reduce dairy, they are no longer labelling their products gluten-free. Not brilliant for coeliacs Sad But brilliant for vegans!

(But in fact as you have no idea why they’ve changed to no longer labelling gluten free - because you haven’t asked - you can’t say the impact of their carbon-negative plans has definitely caused it. You’re making an argument based on assumptions.)

Tigofigo · 01/05/2022 11:39

successstories · 01/05/2022 10:58

It's too much and too expensive for small businesses

They seemed to manage ok in the past

Perhaps Brexit and the state of the economy / inflation has led them to make changes?

Or maybe they found a more ethical / climate friendly factory, but they can't guarantee GF

LoveInSlowMotion · 01/05/2022 11:56

successstories · 01/05/2022 10:56

This is such a blatant attempt to be goady

I don't mean to be goady. I'm just trying to point out the real impact that these trends (or philosophies, by well meaning individuals in many cases) can have in people's lives. There are tangible downsides too which some fail to see

It does sound like you are blaming vegans with their ‘trends’. 🙄 Less animals being exploited and trying to help the planet are good things. It’s ice cream though. Nobody needs ice cream.

successstories · 01/05/2022 11:57

No one wants to end up in a situation like Pret A Manger with Natasha Ednan-Laperouse (they had followed the law as it then stood, but had a shit storm of bad publicity) or worse Byron Burger and Owen Carey. Better to write "may contain" every allergen that ever enters your premises and lose a few sales than to inadvertently harm someone and be completely put through the ringer by the press and authorities as a result

Adding a blanket 'may contain' disclaimer just to cover their backs (which is what you seem to be suggesting) is lazy and won't help the various allergy sufferers. It will just mean that they will be forced to eat elsewhere - and they may not be just 'a few sales'

OP posts:
successstories · 01/05/2022 11:59

Nobody needs ice cream

What other sources of nutrients do you think should be withheld from us?

OP posts:
Innocenta · 01/05/2022 12:05

@Knifer You are the only person confirming stereotypes Hmm

As I've now clarified umpteen times, veganism is a legally protected philosophical belief. That doesn't mean you have to agree, any more than with any other belief. But being blatantly insulting and disrespectful reflects poorly on you. So does a persistent failure to recognise that vegans are as likely as anyone else to have medical needs, and the dichotomy you're trying to suggest is meretricious.

successstories · 01/05/2022 12:05

The information is still there and on the front of the packet - it's just that the customer goes "chocolate brownie ice cream, that sounds nice, oh it's vegan but I'll still have it" instead of "oh it's vegan... <stops reading>"

Still deceitful

OP posts:
Innocenta · 01/05/2022 12:10

successstories · 01/05/2022 10:56

This is such a blatant attempt to be goady

I don't mean to be goady. I'm just trying to point out the real impact that these trends (or philosophies, by well meaning individuals in many cases) can have in people's lives. There are tangible downsides too which some fail to see

Calling a deeply held philosophical belief a 'trend' is goady. Do you routinely refer to other beliefs as trends? I bet you don't. You're only applying that term in order to insult vegans because you're offended by the fact that this ethical view exists (or the fact that many people practise it and advocate for it).

Strongly suggest anyone who is interested consider watching Dominion (for free!) to find out more:

www.dominionmovement.com/watch

(I am totally unaffiliated with this documentary, just recommending.)

successstories · 01/05/2022 12:11

If they are so confident that customers will eat vegan ice cream and will support them in their climate change endeavours, why not label them clearly and prominently?

OP posts:
NoSquirrels · 01/05/2022 12:16

successstories · 01/05/2022 12:11

If they are so confident that customers will eat vegan ice cream and will support them in their climate change endeavours, why not label them clearly and prominently?

Why do you think they’re confident customers will support them in their ‘climate endeavours’ (which you make sound meaningless)?

Isn’t it likely they know most customers couldn’t give a shit about the climate and just want tasty ice cream from a brand they trust - but that’s not going to stop them pursuing their core value of trying to minimise their negative impact on the environment?

Innocenta · 01/05/2022 12:18

It's kind of weird to hate vegan ice cream this much, tbh.

truhamboys · 01/05/2022 12:21

successstories · 01/05/2022 12:05

The information is still there and on the front of the packet - it's just that the customer goes "chocolate brownie ice cream, that sounds nice, oh it's vegan but I'll still have it" instead of "oh it's vegan... <stops reading>"

Still deceitful

Oh come off it. The information is on the front of the packet.

slashlover · 01/05/2022 12:27

successstories · 01/05/2022 12:05

The information is still there and on the front of the packet - it's just that the customer goes "chocolate brownie ice cream, that sounds nice, oh it's vegan but I'll still have it" instead of "oh it's vegan... <stops reading>"

Still deceitful

Do you honestly think calling it Ice Cream (vegan) is deceitful compared to Vegan Ice Cream? It's the same three words!

successstories · 01/05/2022 12:29

just want tasty ice cream from a brand they trust

Hmmm..so they changed their offering substantially, not informed customers properly of new allergens and you cannot spot the difference unless you scrutinise the packaging very closely.

Not sure you can say these are the 'tasty and trusted' products we used to be able to buy.

OP posts:
slashlover · 01/05/2022 12:33

successstories · 01/05/2022 12:11

If they are so confident that customers will eat vegan ice cream and will support them in their climate change endeavours, why not label them clearly and prominently?

Is the word "Vegan" repeated over the lid not prominent enough for you?

To be annoyed that Jude's ice cream have gone mostly vegan and are no longer gluten free?
Same1977 · 01/05/2022 12:33

Innocenta · 01/05/2022 12:18

It's kind of weird to hate vegan ice cream this much, tbh.

Its to prove a point. Omnivores happily eat let's say bourbons...label them vegan and they will stop

Floydthebarber · 01/05/2022 12:35

But don't they do both? I bought some the other day, the dairy icecream was next to the green topped vegan. The sticky toffee pudding one is amazing.

LoveInSlowMotion · 01/05/2022 12:38

successstories · 01/05/2022 11:59

Nobody needs ice cream

What other sources of nutrients do you think should be withheld from us?

🙄 I don’t think anything should be ‘withheld’ from you. But it’s ice cream. A company has changed their product line. Are you saying if you don’t eat ice cream you can’t get those nutrients from anywhere else?

LoveInSlowMotion · 01/05/2022 12:39

successstories · 01/05/2022 12:11

If they are so confident that customers will eat vegan ice cream and will support them in their climate change endeavours, why not label them clearly and prominently?

They do. 😂

LoveInSlowMotion · 01/05/2022 12:40

Same1977 · 01/05/2022 12:33

Its to prove a point. Omnivores happily eat let's say bourbons...label them vegan and they will stop

Yes. Imagine having that thought process. 🙃

Innocenta · 01/05/2022 12:43

@Same1977 You are totally right. So spiteful and bizarre. You'd think this was the only ice cream brand in the world, or that dairy ice cream had been made illegal, or something!

Heiderose · 01/05/2022 12:43

I can't eat dairy, wheat, oats or soya as well as a bunch of other things so finding things to eat, especially treats takes a bit of work.

My dietitian suggested the Roar Salted Caramel & Macadamia Ice Cream.

It's Almond based & gluten free and tastes amazing.

Doesn't help with eating ice cream out & about but i just keep my freezer stocked up & eat it at home.

SamphirethePogoingStickerist · 01/05/2022 12:44

truhamboys · 01/05/2022 01:31

Evidently they've decided that the vegan market, including those trying to reduce dairy consumption, and the lactose free / milk allergy customers, are collectively a bigger target market than the gluten intolerant and coeliacs.

They've switched one allergen for another; you're just narked because they added your allergen. No doubt if you had a milk allergy you'd be thrilled.

As for vegan ice cream being called ice cream - are you also annoyed at the lack of mince in mince pies, or the lack of butter in peanut butter? It's a clear name and everyone instantly has a decent idea of what they're getting, with the option to do a deep dive into the ingredients list if they wish.

Narked?

Well, if you call being pissed off, angry, upset, that a product that used to cater for those with a disorder that can make you very ill, shorten life span, kill you has been thrown over to cater for those with an eating preference, being narked, then yes. I suppose you are right.

And ice cream is by definition a milk based product. So yes, it is annoying and nothing like the examples you gave. There are actual names for frozen desserts that are not dairy based.