A much debated question on the forum. 13 million people voted Tory at the last GE so there are range to reasons no doubt. People will jump at trying to correct me but it’s about what people feel that matters when it comes to voting. Here are a few:
Tories are better with economic policy (it’s all relative, Labour seem to preside over bigger disasters)
Tories are more socially conservative (Labour are too woke)
Tories will speak on women’s safe space issue (Labour won’t even say what a woman is)
Tories are more diverse in general (vs Labour when it comes to representation at the top)
Tories don’t believe in open borders (Labour give a strong impression that they do - Corbyn basically advocated for this)
Tories will tax you less (than Labour at least. Though the traditional Tory voter is not happy with current levels)
Tories are better with foreign affairs (think Blair’s lie that led to millions dead in the Middle East and that it’s hard to imagine the current labour front bench interacting with foreign leaders)
Tories are the party of homeowners (Right to buy strongly cemented this)
Tories are the party of general aspirationists (again, it’s all relative. Labour are generally known for promoting a dependency culture - think subsidizing low pay with welfare rather than letting wages be set by the market at a higher level)
To sum up in one sentence - Tories are not Labour