I don't know what most of my friends vote, in fact, I think I can only name one who I would be certain on, and that's because he's vocal politically. I'm not certain that he's a staunch member of that party either, simply in our area he thinks currently they're a better vote.
If people are with him, they often sound far more supportive of that party than they are without him present.
On here there's a very anti-Tory slant. I suspect far more people vote for them than admit on here, but I do find the wide-eyed innocent "please can someone tell me how they can possibly vote Tory" posts look far more like being labour bots than genuine wanting to know.
Surely most people have got to the age they use Mumsnet before they realise that parties have many different issues they stand for and people vote for the one that they think suits them best? Or as my dad used to sing:
"The working class
can kiss my ass
I've got the foreman's job at last..."
ie people will vote for who they think helps them best at that moment. When their circumstances change they will quite happily abandon the party that helped them and vote for another that they think will help them now."
People hear different things-what they want to hear from their favoured party, and what they don't want to hear from the others. But also people have different views on what is important. If you think the most important thing is more tax to give more benefits you may hold your nose at what you disagree with in immigration, schools, or other matters. Likewise if for you, you have strong opinions on use of green space which is the deciding vote for you, even though it isn't a major issue for others, you may vote for the party that agrees more with that, ignoring the other points.
That is why it can be hard to find why a party gets in or doesn't get in.
I think the biggest issue for me at the moment is it's more the party I dislike least. There is no one party that I can genuinely get behind. There's no one in any of the parties who to me is coming across as someone I would like to lead the country, and there is no party for whom I think "yep, on the whole they're on the right track."
I would describe myself as a floating voter. I would love to say that I feel one party aligns with my views. I can't. They've all got things I like, and unfortunately currently, more things I dislike.
I think also people do vote tactically. I don't particularly like it myself-it just feels vindictive and personal rather than anything else. If two parties are neck and neck and you hate one more than you like the third option, your actual preference, then is your actual preference a wasted vote?
I see why people do it.
It does make it difficult for a party to build up. If people are roundly supportive, however that party will never get in, they may find a fair number of people choose to use their vote to make a difference. problem is if a number of people do that, it may still look like that candidate has no chance so it continues, whereas if they'd got a good number of votes the last time then others might start considering them as a valid option.
The whole parties and voting system needs an overhaul. But no party is going to do that to the extent it's needed because the system worked last time for the group in power.