I live in a very working class ex-mining area which had been Labour for 60 odd years before swinging to Tory in the last election, so the stereotype of Tory voters being rich really doesn’t hold here.
Brexit, immigration, crime and employment were all hot topics. There is definitely a perception of Labour being soft and southern these days, especially under Corbyn. You don’t really get much of the working man vibe anymore, and unfortunately our previous MP (a proper old school ex-miner) retired so Labour lost a bit of the “loyalty factor” locally.
I also heard quite a few people expressing concerns about Corbyn nationalising things like energy or railways (this was back at the last election- I suspect the mood on nationalised energy may have changed!)
Basically I think there was a major image crisis for Labour. They’re too shambolic to govern effectively (“Tories are bastards but at least they get things done”), they don’t care about the North, they weren’t strong on Brexit, they can’t handle money etc etc.
Very curious to see if we will swing back at the next election but it’s hard to tell- the Tories are not popular at the minute but Labour have done little to make themselves appealing in their own right.