It was invented by consultants to cover up the fact that they don't do anything. Since adopted by people with fragile egos who need to make themselves appear to be like consultants.
We had a lot of disunity at work when we suddenly started expanding and creating some high paid jobs while the rest of us stayed on very low wages.
CEO solution was to hire yet another high wage person but this time in HR to come up with an initiative to make us all content with our low pay.
After several months of a "listening" exercise turns out the solution is for us all to think we are geese. This notwithstanding that geese are aggressive, dirty and not too bright. Apparently they are also team players and that's the important thing.
It gets worse though. Not only are we geese with geese branded post its, badges and screensavers, we are also different types of geese eg passionate geese, connected geese and so on, and we have to work out which we are and put evidence of it into our annual reviews.
We still aren't getting paid any more though and everyone is still really fucked off about that, but now we are all geese as well.