@janj2301
I don't know the correct legal definition but the displayed price either on a sticker on the item or a shelf label is an offer to sell it is not a legally binding agreement, so my manager said!!
Indeed!
A price ticket or label is an offer to sell.
Thirty or so years ago I studied financial law.
The offer to sell is at the cash desk, the 'point of sale' in legal terms.
This explains why the rules are now muddied as M&S , up until around the 80s had a no quibble policy about the price on the label v the price at the till.
I believe that it was the only shop at that time , to give the purchaser , the benefit of the doubt.
Alas , due to M&S being so generous, other shops have followed suit.
I believe that the law still stands that the price at the till is the price that is offered and you, as the customer , can either accept or decline, with no further action.
Any complaint is at the discretion/ goodwill of the store.
Wrongly priced items do not warrant being charged at the incorrect price.