Why is Dominos pizza so expensive?

[malificent7]

Havn't had it in years and dd wants it for a big group of mates on her birthday. Looked at the menu and they are up to £20 each!! Is it worth it?

Dominos isn't worth it even with the deals, my DD loves them though so we do buy them very occasionally. I also think the sides are massively overpriced and they are pretty mean with the toppings.

I buy amazing pizza from an Italian run chippy for about £7 for a 12 inch which is far superior. I get jalapeno bites as a side for £3.50 and can live without the overpriced wings, chicken bits and I think about £3 for some potato wedges.

Pizza is essentially bread, tomato sauce, a bit of cheese and some toppings. It must be dirt cheap to make and Dominos are just taking the mickey with their prices.

Weeping into my keyboard here. They don't deliver where I live.

I much prefer posh supermarket pizza to Dominos. M&S’s ‘Wood fired’ range is far more authentic in style and made with much better quality ingredients.

The pizza isn't fantastic but far better than pizza hut who use frozen bases and just defrost the disks, domino's do at least use fresh ingredients. The thing is it will never be as cheap as supermarket pizzas because the store has to pay their staff (and there are alot of staff) and rent and electricity etc. Not just the pizza ingredients. There are always deals on (you really aren't meant to pay full price) and the average family of 4 spends about £20 for a takeaway which is about the same as other takeaways.