I reckon the agent OP, is the same one who has been trying to sell some new 'senior' apartments to some people in my village - on the fringes of our local market town... just off a busy A-road, some 2 miles from the shops.
All the bungalows in our village (and the small cottages,) a total of 50-ish properties in all, has had a flyer through the letterbox, for this apartment complex of 56 apartments... (They are actually bedsits IMO, and they have a lounge/diner/kitchen all in one, and one bedroom with an ensuite. No separate bathroom and no separate kitchen...)
These 'apartments' boast a 'great view of the garden' and a great social life with the other occupants. A shared community lounge (with a TV!) A games room with a pool table, a darts board, bingo every Wednesday, and a quiz every Friday. They also organise walking groups. You do have to pay £50 per person a month to be in this 'club' though.
The price of the apartments... £325,000 for the one-bed one, and £400,000 for the 2 bed one. Only 12 of the 2-bed ones are up for grabs though! (North midlands by the way...)
As I say, these flyers have come to some of the homes in the village, and they are aiming them at people who live in a lovely little rural village, in a cosy bungalow or cottage, (mostly paid for as they're over 50,) with a big garden, a 2 to 4 car driveway, a shed, and a garage, 10 minutes walk from woodlands, and a canal, and a river. It also has a pub, a little parish hall, and a Church. (And lots of hobby groups, and community groups...when there is no covid!)
And they ASSUME that they'd give this up, to pay potentially £400,000 for a 'bedsit,' in a complex of 56 bedsits, with no private garden, no shed, and no garage, 2 miles from the shops, and 100 yards from a busy, main A-road?
Absolutely batshit. No-one is going to do that. Many people have a decent amount of equity on their home, but would still probably have to take out a mortgage of £200K or so at the age of 50 plus. Who the F wants to do THAT for a glorified bedsit, when they have their home (that is much better, and in a much better place, and is virtually paid for?!)