I really don't give a shit about them wanting to be celebs. They are clearly trying to follow the post-White House Obama model, with the Netflix deals and Foundation. Its only a matter of time before Megan announces a book deal.
Though I think they may have overestimated how important they are outside the UK - the Obamas are known in every neighbourhood in the US, but H&M are most certainly not.
So yeah I get that they have to feverishly raise their profile with interviews with people who are viewed across the US like Corden and Oprah. I fully expect some Jimmy Fallon appearance in the future. (He'd be a safe choice - he just laughs like a seal at everything.)
They need every bit of PR they can muster for their new career as.....whatever job title they call themselves.
What I object to is the little passive aggressive digs at how toxic and horrible and awful it all was in the UK. Oh and the necessity to get the last word, always. "Service is Universal". There was no need for that tone.
They are basically coming across as two people who ran screaming from the hellhole that was Great Britain to the sanctuary of the USA. When of course the US is one seriously fucked up country.
I'm not even British. But its all so negative and petty.
They could have a different tone. "The UK is a phenomenal place and the RF are wonderful hardworking dutiful people who we love so much....blah blah blah"
That would be far better PR, but then they have an American PR company who clearly recognise that headlines are generated best by broad blunt statements full of tension. And they do not give a shiny shit how those statements go down in a country H&M will never live in again, and why should they? Their job is to hit the headlines, so as to generated brand recognition in their chosen country and by God they're doing what they're paid for.
But I think their PR strategy is incredibly distasteful and disappointing and didn't have to be this way.