To wonder why this Sainsbury's ad received more backlash than the other?

[SingularFirefly]

Both are Christmas ads with families celebrating Christmas. Only, when the first one was released, it received numerous complaints. Though, when the second one was released, it didn't receive any.

For the life of me, I can't tell what the differences are between the two. Why did people complain about the first one, but not the other? Many even went as far as boycotting the supermarket, though no one said the same about the ad with the second family.

Please help me work out why?

Ad 1:
Ad 2:

TIA. I just can't seem to work it out!

Faux wide-eyed innocence is just irritating.

Like pretending you don't understand why the OP is worded as it is....?

@SoupDragon

Faux wide-eyed innocence is just irritating.

Like pretending you don't understand why the OP is worded as it is....?

Except I didn't pretend not to understand. I asked why she worded it that way because I didn't know why she did it.

Why are you struggling to understand that?

Why did you pretend you didn't know what the difference was and then go on to post about racist comments? hmm

It's called a really lame attempt at "sarcasm"

Tbh I think it's a great plan. If one year every major store does its advert with non white humans (apparently carrots are fine) we could probably starve all the racist people by Easter

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

@BIWI of course they shouldn't do anything. But I wondered if they had, in which case I'd be boycotting them. If they haven't withdrawn the ad with the black family then I'm not sure what the point of the thread is, other than to point out that some people are arseholes, which I'm guessing we all knew.

@Foghead

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

You can guarantee the Daily Mail would have done a hatchet job on Jesus.

@Foghead

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

Oh please do mention that on the posts

@Foghead

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

I think you'll find he was white British.

And a prominent member of the Bee Gees...

Tbh I think it's a great plan. If one year every major store does its advert with non white humans (apparently carrots are fine) we could probably starve all the racist people by Easter

LOL!

@Foghead

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

Christmas was celebrated in Britain long before Christianity was invented. They just changed the name...

Sainsbury's food quality has been shit in recent years.

Don’t both the adverts just show ordinary families? Can’t see why there’s a fuss tbh. I dot. Speak with a scouse(?) accent so could I say the second advert doesn’t represent me?

This just shows what the effect of seeing an entire black family on-screen does!
One or two black people on-screen is ok, people can handle that but an entire one! wow!! people can't handle it and go as far as openly complaining.
There is so much work to be done still. I would love to know what irritates them so much about this? why the hatred for someone who is a different skin colour?

To be honest I think they're both equally dreary and unimaginative. At Christmas people like a bit of humour, or a bit of a Christmassy atmosphere, or a bit of sparkle.

More than ever this year I was hoping these things would be on offer. ☹️

And I think it's wholly unreasonable to be broadcasting these and expecting people to feel Christmassy, it's only mid-November.

Just my view.

Was there all this stupidity when John Lewis featured a black family? In the trampoline ad,?

I am sure this has been orchestrated by some Alt Right / Vote Leave trolls because of Sainsbury's support for Remain.

Because Britain is inherently racist.

I read some of the Twitter threads about the first one - it disgusts me that people think like that.

Britain has a lot more to do in terms of tackling racism.

I actually know someone who thinks like this - my dad. He saw an advert for a well-known hospitality chain featuring a black person and said ‘why would they use a black when blacks are only 3% of the UK’s population?’

That’s one of the many reasons we’re very low contact with him and limit his contact with our son very heavily.

@Foghead

Do these people forget that Jesus (ie the whole point of Christmas) wasn’t a white Anglo Saxon or European?

But of course he’s white.

Look at the paintings.
🙄🙄🙄

Did the Oxo adverts from years ago featuring the white British family evoke complaints? So they make a gravy advert featuring a black family which evokes complaints. Maybe I should complain about the second one because my late DH loved Christmas, always carved the turkey and no longer is here, and we miss him each Christmas. Perhaps I should complain as it's "triggering"? But I won't. Maybe I'm not woke enough to be bothered about any adverts.

Are there any countries where racism isn't an issue?

If the racists did boycott supermarkets that would be great for the rest of us for smaller queues.

But in all seriousness I read some of the tweets and it made me feel sick, like the one who asked why they didn’t use a ‘normal’ family. There are some really awful bastards out there.

I’d argue that while getting more diversity amping the actors on adverts is a good thing, big companies like Sainsburys (not targeting them particularly) need to ask themselves what they can do to tackle systemic racism in recruitment, the board room, their creative teams etc. Otherwise it is just a woke exercise.

Amping = among

I’d say it’s because Every-Family-Has-One Fox moaned about them supporting Black History Month and called for a Sainsbury’s boycott in October.

Oh god, he’s SO embarrassing isn’t he?

According to the metro, on Twitter people were complaining that the first ad (Gravy Song) wasn't inclusive do they couldn't relate to it and it was pc gone too far. Of course these complainers are racist pure and simple. I saw it before reading the called controversy and my only thought was I have never met a man who makes gravy!