A lot of Trump voters like him in spite of his personality, not because of it. They overlook his boorishness and ignorance because they like what he stands for, which is NOT socialism and NOT urban wokeness
Sam Harris had a short podcast on this yesterday. He made the argument that Trump supporters know how he is a terrible human being, but he serves as a model of anti-self-help.
Democrats / Liberals tell us we need to be more tolerant, kinder, more educated, think more deeply, eat more healthily and become better people.
Trump tells us the opposite - it's ok to hate people, to be ignorant, to be lazy. For a lot of people, it's reassuring and people don't have to be ashamed of all their various weaknesses.
I don't know, I don't get it at all how someone so obviously awful gets 1% of the vote.