Just sent the following to 'Jon' in Asda Executive Relations, in response to their non-apology (I decided to focus on the secondary school pack, rather than try to cover all the issues).
Dear Jon,
Thank you for your email and for your apology.
However, I must take issue with your statement that this is a matter of misinterpretation. I fully acknowledge that it may be unreasonable to target specific phrases in material such as this, and then question them out of context.
However, I stand firm in my view that there is no 'misinterpretation' involved in my concern that you have explicitly signposted children as young as 11 years old towards reading material that includes a graphic description of oral sex performed by a six year old. This becomes even more concerning when you consider that these home learning packs were unsolicited by parents and specifically designed to be accessed by children outside of the normal safeguarding framework of their school.
I request that you revisit your response to my initial complaint to include an explicit admission that a serious error has occurred, and that the inclusion of this material was wholly inappropriate. I would like to know exactly what steps are being taken to ensure that an error of this nature does not occur again, and would expect this to include a review of your relationship with the organisation that provided these materials.
Regards,
cheeseismydownfall