22"°'June 2020
Dear Lady Nicholson,
Re: Diversity Role Models
Thank you for your letter dated 19“ June regarding the home learning packs produced by our charity partner Diversity Role Models.
I would like to wholeheartedly apologise for this situation; it should go without saying that we do not support any form of abuse and I am completely aghast that we have allowed ourselves to be associated in this way.
As soon as we became aware, we asked for the material to be removed, but our checks should have spotted that it was clearly inappropriate before the email was sent. I have asked
that we review and strengthen our internal processes and controls, especially around partnerships and content produced by third parties, so that an error such as this does not happen again.
The home learning packs were intended to celebrate diversity and help parents to talk to their children about LGBT+ issues. it is incredibly disappointing that this intention, and our genuine support for the LGBT+ community, has been undermined as a result.
Yours sincerely,
Roger Burnley
Chief Executive Officer
Asda Stores Ltd.