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Share your dilemmas and get honest opinions from other Mumsnetters.

Why are ASDA normalising paedophilia and Child Abuse?

960 replies

Sunkisses · 16/06/2020 08:02

Is it OK for ASDA to send parents emails linking to an organisation that normalises paedophilia with red flag phrases such as "love has no age", and recommending books for children that contain explicit descriptions of child sex abuse? Why are they doing this? Are ASDA experts in home schooling and safeguarding? More details in this excellent thread by Safe Schools Alliance: twitter.com/SafeSchools_UK/status/1272638132589035520

OP posts:
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testing987654321 · 20/06/2020 08:17

Re The Joy of Sex, I saw an interview with the couple who were pictures in it. The woman was really annoyed that she was pictured tied up as she hadn't agreed to demonstrate that, and wouldn't do it. All the other drawings are based on photos of things they actually did.

testing987654321 · 20/06/2020 08:18

*the couple who were pictured in it

JackiFazaki · 20/06/2020 08:25

I trust that Roger didn't sleep too well after the Baroness sent her letter telling him he's been duped.

SerenityNowwwww · 20/06/2020 08:26

She was calling him a fool. I think he got off lightly.

Binterested · 20/06/2020 11:33

Many days on. Still angry Angry

SerenityNowwwww · 20/06/2020 12:01

Hoping it just won’t ‘go away quietly’. Heads need to roll and be seen to do so. Either fools or very dodgy people.

ShinyFootball · 20/06/2020 13:03

Testing- well. FFS.

JemimaShore · 21/06/2020 11:04

I remain steadfast in my view that this stuff should not be promoted to kids in the name of "diversity training" or under the guise of lgbt acceptance. There are better ways.

An awful lot of parents I know are concerned about the extreme porn accessible to teens. That dice normalising people sticking objects up each others bottoms is not the answer.

Stuff like this is the answer:

IfNotNowThenWhen2 · 21/06/2020 11:12

That's very funny, but that mum might want to think about how to actually lock down some of the internet enabled devices in her house as well, rather than just shrugging and going "no judgement"!

JemimaShore · 21/06/2020 11:27

I would guess that the point of that video is two-fold:

  1. that online porn is not depicting realistic relationships, and is not (or shouldn't be) aimed at children.

  2. the listing of gadgets that he's watched it on shows that many parents do not lock this stuff down. We have controls and porn filters on all our devices, but I know not every parent does.

Consent and boundaries should be front and centre in all training materials like this. Children need to be told that their body is private, and theirs, and that they can say NO, and expect that NO to be respected. They should not be seeing material about "love has no age limit" - that is something that paedophiles want to be promoted. The materials being promoted by Asda & Diversity Role Models, and many other similar organisations are just not fit for use in schools.

justanotherneighinparadise · 21/06/2020 11:27

[quote JemimaShore]I remain steadfast in my view that this stuff should not be promoted to kids in the name of "diversity training" or under the guise of lgbt acceptance. There are better ways.

An awful lot of parents I know are concerned about the extreme porn accessible to teens. That dice normalising people sticking objects up each others bottoms is not the answer.

Stuff like this is the answer: [/quote]
Genius!

hoodathunkit · 21/06/2020 13:32

One of the many things about NZ that is awesome

I love the ad, very effective

LillianBland · 21/06/2020 17:24

That a brilliant advert, justanotherneighinparadise. 😁

whataloadoftoshasusual · 21/06/2020 17:44

I can't believe that people actually think this is appropriate for our children. Teaching about inclusion does not require our children to be taught specific sex acts. Why are they sexualising our children - WTAF?

Nor should it be about reinforcing gender stereotype - girls like pink and boys like trucks - so if you like pink and you're a boy you must be in the wrong body. Children are so unbelievably impressionable that this is indoctrinating them - insidious.

I have just found out all this horror - I have emailed my MP, still waiting for a response - I hope everyone on this thread who feels the same emails theirs.

Binterested · 21/06/2020 18:07

Imagine if Asda had funded this ad instead - what credibility they would have. Instead of looking like lazy careless idiots facilitating the normalisation of child abuse.

DuDuDuLangaLangaBingBong · 21/06/2020 18:49

That ad is great. Agree that telling the mum off for not restricting access would’ve made it even better.

IfNotNowThenWhen2 · 21/06/2020 19:57

I do like the look on the kid's face Grin

JemimaShore · 23/06/2020 12:59

All we needed to do was a get a Baroness on side.... Ordinary mums - no chance! Fobbed off. Baroness Nicholson - deep apology and a promise to review procedures.

Mmmm. Thank you to the Baroness though. The reply is attached.

Why are ASDA normalising paedophilia and Child Abuse?
Datun · 23/06/2020 13:11

Excellent news.

Thelnebriati · 23/06/2020 13:15

22"°'June 2020
Dear Lady Nicholson,
Re: Diversity Role Models
Thank you for your letter dated 19“ June regarding the home learning packs produced by our charity partner Diversity Role Models.
I would like to wholeheartedly apologise for this situation; it should go without saying that we do not support any form of abuse and I am completely aghast that we have allowed ourselves to be associated in this way.

As soon as we became aware, we asked for the material to be removed, but our checks should have spotted that it was clearly inappropriate before the email was sent. I have asked
that we review and strengthen our internal processes and controls, especially around partnerships and content produced by third parties, so that an error such as this does not happen again.

The home learning packs were intended to celebrate diversity and help parents to talk to their children about LGBT+ issues. it is incredibly disappointing that this intention, and our genuine support for the LGBT+ community, has been undermined as a result.
Yours sincerely,

Roger Burnley
Chief Executive Officer
Asda Stores Ltd.

DuDuDuLangaLangaBingBong · 23/06/2020 13:17

Why didn’t anyone else get a response like that, Mr Burnley?

Hope the press are still looking in this direction.

LillianBland · 23/06/2020 13:37

@DuDuDuLangaLangaBingBong

Why didn’t anyone else get a response like that, Mr Burnley?

Hope the press are still looking in this direction.

Funny that, isn’t it? The rest of us had responses that implied that we nothing but a silly TERF. I can just picture the colour draining from the grownups faces and a collective shrivelling of balls, when they realised the Baroness was on it. 🤣
SerenityNowwwww · 23/06/2020 14:01

Does anyone know if their diversity includes people with disabilities (simple BSL sighs you can learn, how braille works, guide dogs, what is autism, a day in the life of someone who uses a wheelchair/with MS ...), ten fun facts about each of the major world religions (with recipes and crosswords), my family (step-parents and siblings, gay parents, foster kids, living in multi-generational households), foods of the world, a house like mine, I have 12 fingers...

It's not hard NOT to ram lgbetc down kids throats at every opportunity. Especially when you sell potatoesd and socks.

Mimishimi · 23/06/2020 14:06

This is so disgusting. Then they scratch their heads and wonder why birthrates are at an all time low in Western societies. Pack of vultures.

RedToothBrush · 23/06/2020 14:54

What the letter doesn't say us whether relationship Asda has will this organisation that has peddled this shit not been ended.

Baroness Nicholson says she's following it up.

She also is seeing if any criminal offence that the police should look at, has occurred.