to think most people just go to their nearest supermarket?

[stripeypillowcase]

wrt christmas profit result.

I don't think people switch supermarkets a lot. or do they?

I go past Tesco to get to Sainsburys

We live in a village located about 10 miles from a city, so all the supermarkets are about the same distance away.

I buy basics & household stuff from Lidl, then go to Waitrose or M&S for nice food. This is an ideal combination for us.

Shopping is delivered from Morrisons. If I need to visit inbetween delivery, it depends what I need, Morrisons is walking distance but parking is awful. if I can fit what I need under the pram then I'll go there, if I need bigger stuff I drive to Asda which is second closest. Aldi is reserved for stocking up on nappies.

I only go to my nearest one

I go anywhere, anywhere I am.

Online, I book deliveries from: mainly Ocado, Waitrose (I know Ocado is closely associated with Waitrose but there are different things you can order from Waitrose online which Ocado doesn't provide), Sainsbury's, Tesco, Iceland and the Co-op.

Variety is the spice of life!

We've got three Aldis within a 15 minute drive - I go to the furthest away one as it's better. The other two have crap parking and one never has any trolleys.

Next to that is a Sainsbury's so use that for the extras but I also do top up shops in Tesco, Asda, Coop and Waitrose depending on where I am and what I'm doing.

My nearest is Asda but I walk 15 minutes more to reach Sainsburys unless I just need something like tinned soup or whatever. I really don't like their meat or veg. 90% of my shopping is online though.

My mum has the price of every last item memorised in her local town and will go to them regardless.

But... she doesn't drive. My dad has to ferry her around to different stores. They live in the Lakes, and on one absolutely beautiful day, she insisted on dragging us to Kendal rather than stop at Booths in Windermere for bread, or god forbid use a Spar in the village.

Literally just for bread. The petrol price alone, let alone the time, did not make it worth it!

I buy basics & household stuff from Lidl, then go to Waitrose or M&S for nice food. This is an ideal combination for us

Same here. Unfortunately, the only Waitrose in our city is quite inconveniently located, but I sometimes do make the trip, and helpfully, it's right next to an Aldi, so I can get most things in Aldi, and then have a look in Waitrose for the things I do like to get from there, and anything else that takes my fancy.

@stripeypillowcase I think you're wrong.

We get around 40% of our food/groceries/general stuff for bathroom and kitchen, from Morrisons as that is our big main store - and the only 'main' store in our the little town of less than 10,000 people (a couple of miles away from us...)

Then the other 60% we get from Lidl and Aldi (got one of each in the little town.) We get SUCH a lot of stuff for our money in Lidl and Aldi, but can't buy the whole week's shopping from there, because it doesn't have everything we want, so we get the rest from Morrisons.

We used to just shop at Tesco and Asda some 10 years ago, because those were the main 2 stores in the part of the town we lived in at the time (both 15 to 20 minutes walk at the time, so both roughly two thirds of a mile away.) The next closest big, main store was 5 miles, and it was around 10 miles to the nearest Lidl or Aldi at the time.

We do have a big Asda and a big Tesco AND a big Sainsbury's around 8-10 miles away in another town, but tbh we prefer Morrison's, their stuff is better in quality than Asda and Tesco. And whilst Sainsbury's stuff is good, we find Morrison''s cheaper than Sainsbury's (for the stuff we need anyway.)

Our local Aldi is so depressing I usually go to Sainsbury’s even though it costs a bit more. Life’s too short.

I use 2 different grocery stores, one for meat and produce, and one for the rest. I have to travel 15 minutes out of my way to the fruit and veg, but their prices are so low and quality so high it pays for itself and more.

I agree. I might take the trouble to go to Aldi if I've got a big shop to do, as it's easier to see the savings, and Christmas was no different. Otherwise its the corner shop for whatever bits and bobs we're having that night. I'm not organised or bothered enough to "shop around"

I rotate between Tesco, Morrison and Sainsbury. There's no way I'd only ever shop at one. The food producers rotate their offers (BOGOFs, multipacks, etc), so I get whatever is on offer at say Tesco one week and then whatever is on offer at Morrisons the next. Otherwise if I went to only one supermarket, I'd end up paying the inflated normal prices on weeks they didn't have the offer on. Each store also has different product ranges, i.e. Sainsbury are best for the full range of Mr Kipling cakes whereas Tesco and Morrisons have a small range as they're trying to flog their own label cakes. I go to Sainsbury when I went fresh bread/scones etc as the in store bakery in our Morrisons is woeful with either nothing on the shelves or stale/short dated stock. It would cost me a lot more and I'd not be able to buy the brands I want if I only went to one supermarket all the time.

@stripeypillowcase Forgot to add (sorry) that I think you're wrong because we have swapped stores, to make shopping cheaper, and are unlikely to stay really faithful to any particular one. Whichever one offers the best quality goods, at the more reasonable prices, gets our custom

I have a tesco, waitrose and aldi within 2miles, MandS is 3miles. I shop at tesco. I don't like aldis fruit and cant get everything I want there. I tried getting an asda delivery but I thought some "important" (to us) products weren't as good quality

We do our main shopping at aldi or lidl, we have a tesco superstore 10 min walk from the house, if we need anything during the week i will pop into tesco

We have a Morrison's, Asda and Aldi all a mile away they are unusually only about a couple of hundred meters away from each other, so we quite often go to several. apart from OH not doing Aldi unless absolutely necessary

Many people shop at more than one store now, I think because most people have at least 3 or 4 different stores within striking distance.

I shop at Tesco, Sainsbury's, Morrisons, Asda, Aldi, Lidl and occasionally Ocado, M and S and Waitrose to get the range of products that I want. I did my big Christmas shop at Asda this year because they had a vegan Wellington that I wanted to try, but I also had deliveries from Morrisons and Tesco in the week leading up to it and shopped at Aldi and M and S as well. My youngest can't have gluten, we have a vegetarian, a pescatarian and several allergies to cater for, so for me it's about who has the nicest version of the products that we need.

I think loyalty is gradually waning as online shopping becomes more widespread - I don't care where it comes from when it's delivered to my door, although I do try and pick the 'greenest' slots when I have the option. I also combine shopping trips with others, so I will pick up the GF pasta my son likes from B and M after we've been swimming across the road!

Allergies mean that ocado, tesco or Sainsbury's tend to be better for us. Asda is awful and Aldi and Lidl don't tend to do much free from consistently enough to rely on.

Like Jeezypeeps I walk to my closest, but the big shop is done by car at Waitrose. I have shopped in all the supermarkets in the last 6 months because I like a change and the Waitrose vouchers ran out

Main shop online at Tesco which I never visit as about 5 miles away. Rest from Waitrose and M&S which are near work and main shopping mall. Asda is my nearest but I don’t like it much there

I get my supermarket delivery from Sainsburys. If I need to go to the supermarket after work I tend to go to Lidl as that is the shortest detour. At other times, Waitrose and ASDA are equidistant so which one I go to depends on what I need and time of day. I also used to go to Tesco as there was one opposite where the DC had an after school activity. Since they stopped the activity, I have stopped going to Tesco. I have never been in an Aldi as there wasn't one within about 10 miles of where I lived or worked and, whilst one has recently opened about five miles away, it would take me 20+ minutes to get there and I'd drive past every other supermarket on my way.

I get food delivered but day to day stuff I'll use the local corner shop. Cant be bothered going into a busy supermarket near me.