Is it like virtue signalling?
Not sure, to me Virtue Signalling is more like somebody who shits on about how much the environment needs saving whilst simultaneously using loads of single use plastics.
Like posting repeatedly on Facebook about Time To Talk, and 1 in 4 people have mental health issues, whilst having not been anywhere near your mentally unwell nephew in about 3 years.
All words/sentiment, no action to back it
This is more like ploughing your way into someone's life with a boat load of action and no words
Eg "I know you struggle to get to the shops, so here's a load of shopping I got you, that'll be £50" when the person hasn't asked for shopping, doesn't want what's been bought, and doesn't have the £50.
Or
"I'm going to take Daisy out for the day, my treat, no buts. You need a day off!"
Only taking Daisy out for the day involves plying her with high sugar treats and dairy she's allergic to, so you end up, up all night with a high as a kite kid with the shits
And this narrative is then related to others at your expense by "Julie"
'Oh I had to buy Valley some groceries, she just struggles so much, she couldn't afford to pay me, but it doesn't matter, good deed for the day etc"
"You know, Phil really is struggling with Daisy, I don't see why, I took her out for the day, spoiled her a bit, she was great with me, Phil had a bit of a face when we got back, that day out cost me £££ she really should be more grateful"
That sort of thing
Gratitude Hoovering 