john lewis apologise for 'advert trauma to kids'

[littlepaddypaws]

has your dc been upset by the advert or is this over kill by the few, a dragon who causes trouble by melting snow ice and burning things ?

It's ridiculous! They need to harden up and watch Bambi

Wtf?!

No.

Hope those children haven't watched water ship down or Coraline etc.

Ridiculous.

Made me cry but I am 20 weeks pregnant and an emotional wreck haha! Love the advert though and this is overkill!

harden up and watch bambi

I saw bambi when I was 3 and I am still upset.

If kids are traumatized by this, how are they supposed to function in the real world?

Good grief.

traumatised by what?

It’s not traumatic but it’s a pile of shite

Eh?? It’s happy at the end...

Fgs it's a friendly Dragon! If children get traumitised by that they shouldnt be watching tv at all!

I’m confused - what’s traumatic?

Apparently it's because the dragon kills Olaf. Because all snowmen are Olaf, obviously. Numpties.

Is this for real? What the feck was there to be traumatised by?

There’s no such thing as bad publicity!! 😂

People nowadays are traumatised by pretty much everything. I loved the as, it 's just about love & kindness.

The Champ with Ricky Schroeder, I was about 6. 😢😢😢
Not sure of the rating? I seem to remember watching it with my 10 year old brother. What were my parents thinking?!
Anyway my 8 year old DS watched it and it was not triggering. He draws combat scenes for fun though,

My three year old has been asking to watch it on repeat, admittedly she has a taste for wanton destruction so the dragon is right up her street. I don't understand what could possibly be traumatic about the ad, the parents of those children are going to have a lot more stress ahead if their DC can't watch an advert without 'trauma'

femin as is a lot of stuff on tv but no one apologises for it. i'd love to know who complained though,
is this really news worthy in the 'manchester evening news' ?

That’s hilarious. How do these children cope when their RL snowman melts?

Apparently it's because the dragon kills Olaf. Because all snowmen are Olaf, obviously. Numpties

HAHAHAHAHAHAHA!!! I really hope this is true

When we sang Puff the Magic Dragon at school I used to sit at the back and cry my eyes out.

The Selfish Giant breaks my heart every time I read it.

The beginning of Watership Down makes me angry.

Edgar's story was nothing compared to these.

Unless there is an alternate version where they roasted the dragon for Christmas dinner, I fail to see what was upsetting

Oh I read this and laughed. Goodness how those children cope with real life, or their parents!

There's also a woman claiming that JL stole her idea from a book she's sold on Amazon. Apparently the little dragon looks similar to hers - don''t all baby dragons pretty much look the same??? And apparently its a similar story to hers, excepts here's were unicorns learning to divert their talent elsewhere - but again, surely the same kind of 'moral' is in tons of books and fairy tales so none of its a new idea! Reckon she just wants a bit of publicity and to add to her online book views.

Still think the advert is cute.

I think it was original a good natured joke but then all the newspapers jumped on it and, in their usual habit, turned it into a s**t storm.