john lewis apologise for 'advert trauma to kids'

[littlepaddypaws]

has your dc been upset by the advert or is this over kill by the few, a dragon who causes trouble by melting snow ice and burning things ?

Seriously - baby dragons all look pretty much the same in most books.
And the story of an unloved/sad/socially awkward character being befriended by a child, and it all coming good - again, a tried and tested story that's been around for decades!

I think all dragons look pretty much the same

Nah, some of us are definitely different!

What a convenient bit of extra publicity for the advert.

Anyone crying at this advert must walk around in a permanent state of misery sobbing their heart out; if they find a cartoon dragon igniting a Christmas pudding so overwhelming and poignant, how on earth do they cope with the real world?