She did turn it around completely, and she is still going very strong.
Really?
Business
Financial woes hit Victoria Beckham's fashion label
Victoria Beckham's fashion label has been struggling to turn a profit, but the ex-Spice Girl is not giving up just yet. Still, it's unclear if business fortunes will change anytime soon.
Victoria Beckham
Beckham Brand Holdings, the company that runs David and Victoria Beckham's business empire, reportedly paid out 30 million pounds (€35 million, $38 million) in dividends to the couple even after profits in Victoria's part of the company tanked.
The company's pretax profits fell 20 percent, to 15.7 million pounds, as losses rose at Victoria Beckham's fashion business, despite revenue rising by 17 percent, to 55.7 million pounds.
Victoria Beckham's business losses rose from 8.5 million pounds to 10.3 million pounds in 2017, and the unit was only helped by writing off almost 7 million pounds in debts that the business owed to David Beckham's firm and the parent company.
Victoria Beckham Limited then raised 30 million pounds from NEO Investment Partners, in return for a 28 percent stake in the business.
'It lacks scale'
"I'm not sure that the company has ever consistently made a profit and it has lost money for several years running, so the latest trading deficit is really the norm rather than an exception," Russ Mould from stock brokers AJ Bell told DW.
"There are lots of luxury fashion brands which continue to make very high profit margins — just look at Burberry or the Kering-owned Gucci — so you would have to say that the latest loss suggests the Victoria Beckham brand may simply not resonate with enough luxury goods buyers for it to be a consistently profitable enterprise," Mould said.*
www.dw.com/en/financial-woes-hit-victoria-beckhams-fashion-label/a-46917357