Flora refusing to work with Mumsnet because it is apparently hateful.
I don’t think Flora said that mn is a hate site.
In any case, my point here is that whilst MNHQ says they keep the discussion here in this site respectful and civil, lots of their users don’t see it that way, and there are very valid reasons for that.
You can try to excuse, defend or rationalise the hostility and prejudice in this site by pointing at things that happen elsewhere, but to maintain that there is respectful and civil discussion is laughable.
Advertisers don’t like being seen alongside prejudiced and hostile content. You can hardly blame them for choosing to distance themselves from positioning that puts them on screen with it. It’s not a good look for them.
The argument that hostility here is justified by bad behaviour of some activists is not going to work with brands who simply do not want to share screen space and eyeballs with posts whose content is demonstrably hostile and prejudiced.