Do you think that a women is not making an effort if they attend something like a Christmas dinner, birthday meal or wedding and she was not wearing makeup? Assume they are clean and wearing tidy formal clothes to fit the occasion. Also if you thought she wasn't making an effort because she wasn't wearing makeup would you keep it to yourself or say something?
According to my Mil this is the case and I should wear makeup. All the time according to her but especially Christmas day and meals out.