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AIBU?

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Original poster

To think Mrs Hinch should be more honest?

196 replies

AvocadoBubbles · 14/03/2019 20:45

AIBU to think Mrs Hinch should be a bit more honest to her followers about her past? Rather than the likeable, albeit slightly ditty hairdresser she portrays herself to be, she was previously a successful sales person who worked in the City. Herself and her husband paid for articles in the National Press when the Hinch craze first started. He also calls her viewers “Shoppers” on her Insta feed. Nice.

OP posts:
Clarl · 14/03/2019 21:22

I watched one of her videos and I was shocked at the amount of chemicals/products she used at the same time! So excessive. I don’t get it.

burritofan · 14/03/2019 21:22

I can't get my knickers in a twist over her. All I think is her house must reek to high heaven with synthetic scents from all the products and I'm glad to be a bit more slovenly/breathe fresh air. Her success, bought or organic, doesn't affect me but if her followers want to stink up their homes with air fresheners and scented disinfectant and fabric softener all at once, go for it.

Tinyteatime · 14/03/2019 21:23

All I’ve read about her is that she used to be a hairdresser, is this not true?

Ooplesandbanoonoos · 14/03/2019 21:24

Am surprised by this.....agree it is misleading of her

Princessmushroom · 14/03/2019 21:25

I’m waiting for someone to expose her as the plant from Gleam or Proctor that she is.

I know cleaning influencers. People who have been on national tv regularly. People who make livings doing this. I’m somewhat in the industry (outing a bit) and it doesn’t happen like this. You don’t get 2mil followers like this, and the collaborations that she has done other cleaning influencers have been told those brands don’t have money for digital marketing.

I sound bitter and I probably am 😂

Original poster
AvocadoBubbles · 14/03/2019 21:25

She did extensions on the side. Her Linkedin in her maiden name goes in to great detail about her selling skills.

OP posts:
PinkieTuscadero · 14/03/2019 21:27

If Marie Kondo can make a multi-million pound fortune and become globally famous just from telling people to fold their knickers and throw away their tat this Mrs Hinch probably thought 'I can become an instagram star purely by saying 'use Flash in the bathroom', 'use Cif in the kitchen'.

It's a funny old world.

americandream · 14/03/2019 21:28

Good for anyone for doing well for themselves, but I have zero interest in this woman, or anything that she promotes/sells/rattles on about, and I cannot understand her popularity. She's right up there with the ghastly Zoella, and the vacuous Kardashians, and 'self made' dollar billionaire Kylie Jenner. (Yeah right! Self made!) Hmm

I have been an adult for almost 40 years, and cleaned and looked after my own home for over 35. I don't need any advice on how to clean my home, how to decorate my home, or how to raise my family.

Snowflakes1122 · 14/03/2019 21:30

She must be good at marketing herself. Good for her.

Although this ‘Hinch Army’ fans thing is just embarrassing

Tinyteatime · 14/03/2019 21:30

Ok I see what you’re saying. She shouldn’t have to put on a ditsy housewife persona and downplay the fact that she’s clearly an intelligent professional woman. She’s hiding these facts to appeal to the ‘masses’ of ordinary cleaning mad women who do nothing but clean all day and don’t have jobs and have killed off their brain cells with all the chemicals. It’s cynical and patronising marketing but then most marketing is.

nipersvest · 14/03/2019 21:31

There are 2 adults living in her house, given how much cleaning and product she uses on their toilets, I can only think they must both have the bowels of an elephant.

Original poster
AvocadoBubbles · 14/03/2019 21:31

Maybe it will be different when the baby turns up. Although I imagine she may be rubbing her hands with all the affiliate links or gifted items she will be able to post then. Not even thinking about how all those synthetic cleaning products aren’t probably the best idea around a baby. Perhaps when he is born she may be more concsious of her products.

OP posts:
Princessmushroom · 14/03/2019 21:37

Is she at least disclosing her affiliate links now?

thedisorganisedmum · 14/03/2019 21:40

followers (some who are quite impressionable and vulnerable,

she is famous for CLEANING! (and her sparkly grey house)
At worst she will push vulnerable and dim women to run to poundland to spend a couple of quid in Zoflora and feel on top of the world.

Of all the things to get worked up about...

She spends a morning cleaning, take a gazillion photos and will post about her sink for a month. We can all do that! Most of us can't be bothered and I can't stand the smell of zoflora outside of the loos

atlastifoundit · 14/03/2019 21:40

Mrs who?

BorsetshireBlew · 14/03/2019 21:46

Fgs
She's likeable. I watch her stories sometimes and I can't stand her bland house and would never use so many cleaning chemicals. However she inspired me to organise my cleaning cupboard and do some proper deep cleaning and that's a good thing for me.
So what if she has a marketing background? She's good at what she does which might not be to everybody's taste but so what?

BorsetshireBlew · 14/03/2019 21:54

I've read 2 pages of one of those threads and all I see is posters moaning about the fact that she makes a lot of money, moaning about her fans being horrible to someone and people saying her house isn't as clean as it appears Confused
Not seeing any juice tbh

Moanymoaner123 · 14/03/2019 21:54

She won't publicise her former life because it would alienate her fans. She has hit just the right level of relatable vs aspirational to appeal to a huge market in this country, especially to the women who are sahms due to the cost of childcare or work part time to fit in around school. A lot of time stuck in the house makes you go a bit mad, and she has tapped into making them feel like they are joining in by buying minkys or zoflora rather than it being a boring necessity. It's obviously all very calculated, it's just a shame she couldn't have come up with a scheme to promote something better than domestic drudgery.

Sweetpea55 · 14/03/2019 21:57

I read a little about her methods. She uses a lot of fabric conditioner for washing skirting boards etc because it makes them smell nice. Nothing to do with cleaning.

LucilleBluth · 14/03/2019 21:58

The shit she promotes is dragging women back to the dark ages. Her house is chav central. ''Tis all bollocks for the masses.

thedisorganisedmum · 14/03/2019 22:02

The shit she promotes is dragging women back to the dark ages.
don't blame her because her followers are female, I bet she would be delighted to have an equal number of male followers but strangely enough they don't seem so interested...

Fairypiggy · 14/03/2019 22:06

Insteresting regarding the sales background, I didn’t know this. What I don’t like is how she encourages people to have a ‘narnia’ of cleaning products and buy lots of the same product. Seems wasteful to me.

Skittlesss · 14/03/2019 22:08

I’m on the Facebook group and sometimes it’s like a competition as to who can clean the most / do the most bonkers cleaning “thing” - for example, people bathing their toilet seats in hot bleach water.

DustyMaiden · 14/03/2019 22:09

I was surprised she was a sales women, my DD says yes she was but didn’t like it so started hairdressing. She was Dds hairdresser and friend.

I really don’t think she had a master plan,

PinkieTuscadero · 14/03/2019 22:10

Is she at least disclosing her affiliate links now?

Haven't they tightened up the laws on that kind of thing? Sponsored ads have to be clearly marked as being sponsored.