It hasn’t changed peoples minds because their minds didn’t need changing.
There is still a massive hole in awareness of this issue. The feminist campaigners have got far too involved with exchanging with the trans campaigners instead of rising above it and focussing on awareness.
Campaigners are getting far too focussed on the replies in their twitter and social media bubbles and giving too much credence and energy to a vocal minority. Instead of rising above it and concentrating on getting a more measured message out to the right audience, instead of shouting at brick walls that won’t ever listen to you.
It’s all demonstrated by the drama llama antics of the leadership. Hopping on and off social media because of abuse, making a big drama and making it all about themselves and giving the other side a far larger platform in the process.
Every petition and every marketing campaign is worded and aimed in a hostile manner and directly engaging with the opposition. Leaving the middle ground just looking at it from the outside thinking “what a bunch of schoolchildren, just screaming ‘you started it’” at each other, I think I’ll just stay away from this one, I don’t think I want to be seen as a member of either of those groups.
Best strategy would be for the people at the top of the feminist side (and absolutely the right side) of this to get together, distance themselves from those who are making such a bloody mess of this so far, and get some new figureheads out there who will engage the wider public, rather than those whose views on this issue are already set in stone.