To absolutely LOVE the new Gillette advert!! Outrage on Twitter.

[gluteustothemaximus]

Have you seen the new Gillette advert?

It's in line with the #metoo movement and it's just brilliant.

Reaction online is depressing though. It has pissed Piers Morgan off royally though, so that's excellent. Poor little snowflake. Offended at an advert

Hush up women and let me tell you why you are wrong about your experience as women

Oh, and mansplaining could be considered toxic masculinity.

Hush up women and let me tell you why you are wrong about your experience as women

nope - you are simply wrong in your assumption that you know my female friends and their experiences better than I do - you don't...

unsurprisingly - not all women have the same experiences... I don't minimise the issues for those who have, but the only absolute is that not all are the same

sometimes people think they are being clever in taking an issue and making it an absolute - because then it must be dealt with - however, there is a real danger in doing that as those who see a different / additional perspective - which is just as valid, lose all respect in those who are claiming something which is really not true...

so rather than claiming this for all women, and thus implying that all men are evil - which simply undermines the issues and makes the claim look foolish - why not return to the reality which is that there are those who display Toxic Behaviour and it is our joint responsibility as society to stop that?

nope - you are simply wrong in your assumption that you know my female friends and their experiences better than I do - you don't...

And you cannot state with absolutely certainty they’ve not chosen not to tell you their experiences. Because you use phrases like “I’m not minimising but...”

nope - you are simply wrong in your assumption that you know my female friends and their experiences better than I do - you don't...

Have you thought that perhaps they don’t want to tell a man about it?

And you cannot state with absolutely certainty they’ve not chosen not to tell you their experiences. Because you use phrases like “I’m not minimising but...”

You are right - but bearing in mind the advert / this thread / linked discussions - I can be pretty sure - they are an honest lot... even if they didn't share details they would be quite capable of confirming / denying a general question...

rather than claiming this for all women, and thus implying that all men are evil

No it doesn’t. That like saying my cat is black therefore all cats are black.

No one has said that all men are ‘evil’, just that all women have experienced sexual assault including being flashed, having someone touch them when they don’t want to be or being cat called.
Not all men are doing these things. But I still say that all women have had it happen to them.

I love that a thread touching on gender stereotypes, toxic masculinity and men being dominant in society has a man turning up to tell the women to be quiet and listen to him.

Men telling women about their experiences, thoughts, feelings is quite common. Men telling women to be quiet because they are wrong, man knows best etc is also quite common.

You know, a bit like the boardroom in the advert where the man says 'what I think she is saying is....'

Great advert with a fantastic message. Also great advertising!!

Any women compelled to buy Gillette just buy from the men’s range of products. The “pink” products have a larger mark up and quite frankly, if it’s sensitive enough for your man’s actual face it’s sensitive enough for anything you’d be thinking of shaving!

#metoo movement has been HUGE.

Women everywhere are like:

Woman 1: It's happened to me
Woman 2: Me too
Woman 3: Me too

Woman 4,560,790: Me too
Women: It's a worldwide problem, it's huge.
Man interjects: No it isn't. None of the females I know have experienced it therefore not all men, therefore it's not that bad

velourvoyageur

I'm answer to your question, in my household i often do the shopping. Sometimes at Lidl not just Ocado.

And I ALWAYS but my own toiletries......which from now on won't include any Gillette products.

My money, my choice.

There's always one..

akkakk I would also argue that there is a vast swathe of men who think they are pretty decent guys, behaving respectfully to others, who actually just aren't. In my recent experience finding out things about dh I was previously unaware of, he has used the excuses that 'all men do it', 'its what men do', and 'I thought I knew best' (which was blatantly wrong, but he knew better than me). Looking back now, he says he realises he was wrong and did some horribly hurtful things, but at the time he'd excused or justified it to himself using some pretty insidious opinions such as 'men should have more sexual partners than women'. And he thought he was a generally decent guy and very respectful towards women. Yet still spouting those shit excuses for his behaviour, so they're pretty deeply engrained in his male psyche.

My point being, that it's not just the big things contributing to modern toxic masculinity, it's the little insidious opinions which a lot of guys probably don't realise they subscribe to. It all impacts on how you relate to and treat women, and subconsciously support other men in that behaviour. It's not something you're going to call someone else out on, but you should be making sure you don't hold to any of that crap before blithely saying NAMALT, because maybe not, but a lot are also fooling themselves. My dh included. Who hasn't cat called women etc, AFAIK.

Strange that none of the women on here metaphorically rolling their eyes at a man telling them they are doing "womaning" wrong, can see any issue with an advert, made by a woman, telling men how to be better men....you could even say it was....double standards. How would you like it if loreal made an advert showing little girls watching their mothers putting on make up or pouting for Instagram photos, accompanied by a voiceover "is this all she's worth?"...

How would you like it if loreal made an advert showing little girls watching their mothers putting on make up or pouting for Instagram photos, accompanied by a voiceover "is this all she's worth?"

Sounds like a good advert to me.

How would you like it if loreal made an advert showing little girls watching their mothers putting on make up or pouting for Instagram photos, accompanied by a voiceover "is this all she's worth?"

They 100% should make this advert.

Great ! It would need to be made by a man of course, who believed women were vain and shallow and it would focus on how women shouldn't wear make up or do the selfie face and how they are damaging their children. Obviously if your children are all grown up the message would be you kind of fucked up. The man making the advert probably has no kids.

It would need to be made by a man of course, who believed women were vain and shallow

I don’t think this is a fair comparison- it would need to be made by someone who believes that this behaviour is damaging, and it is. It’s not as damaging as toxic masculinity but it’s still not great.

Also don’t get the comparison between the grown up kids and the gilette ad - you don’t have to have kids, or young kids, to challenge toxic masculinity. You just have to be aware of it, and challenge it when you see it. I don’t understand why that’s so controversial.

I don’t think this is a fair comparison-

Possibly, however it would need to be made by a man, who had been advised by other men which behaviours women engage in that are bad, and it would recommend a set of healthy behaviours, also prescribed by men. It would continue with various platitudes and self flagellation by L'Oréal, admitting they had directly contributed to this shitty version of womanhood.

Elon sorry. it’s got a bit meta and I’m not really following any more. What’s your issue with the gilette ad exactly? Do you take it as a personal criticism and if so, why?

pumper

What everyone was supposed to do when the l'oreal advert was mentioned was go

God no!!!! That would be bang out of order...how very dare they

And because they didnt there was no gotcha moment

Very disappointing

I don't believe that an advert made by men telling women how to be better women would go down well. I think most women would find it patronising and be fucked off with it. Further, if you are off the opinion that men have no business telling women how to be women, exactly what people on this thread are saying, it would be even stranger that you would lap up this hypothetical advert. I can fully understand why men find it patronising.

I think so many men are kicking off Because somewhere down the line they have acted in a way in the video because they was "manly" or "normal" or "having a laugh". I also got emotional because I've had alot of those things done to me. I've filed harressment, men intimidate me when I say no I don't want to give you my number, try touch me in a club, woof whistle. It's so common! So well done Gillette I think the AD is brilliant!

This ad sucks.

All the women in it are passive, voiceless and pathetic. A mum comforting her kid, seemingly incapable of saying anything to the other kids (bullies?) chasing him. A girl dancing, apparently unquestioningly in thrall to an odd but arseholey looking singer guy. A woman in an office, cowed into silence by a bloke patting her shoulder and saying “what she meant to say was...”. Decades of feminism and this woman apparently can’t cope with the the kind of mildly patronising behaviour most of us (men and women) deal with every day. And then there’s Anna Kasparian popping up as a kind of dog-whistle to SJWs everywhere.

“Toxic masculinity” apparently includes wrestling in the garden, barbecuing, chasing someone and callling them names (don’t girls do that too?) and making a move towards an attractive woman. What’s toxic about any of that? There’s also a weird TV set scene that looks like a comedy scene from the 1950s with some guy pawing at a maid - how is this in any way relevant to anything?

They’ve also managed to crowbar race into the equation and it’s all so bloody unoriginal - just following the current fashionable narrative that white men are at the root of all evil. All the “bad” guys in this ad - men and boys - are white, and all the “good” guys are black. I couldn’t particularly care less about this except to point out that there’s no logical reason for this apart from yet more identity politics and virtue-signalling. I mean I may have missed it but I don’t think black males have won any awards recently for their particularly outstanding treatment of women.

Having said all of course that I have to hand it to Gillette’s ad agency for managing to turn shaving into an opportunity to virtue-signal. They certainly appear to have convinced people here that this is a fantastically enlightened and liberating statement when in my book it’s completely the opposite.

@hilbobaggins

I absolutely agree with you.