To absolutely LOVE the new Gillette advert!! Outrage on Twitter.

[gluteustothemaximus]

Have you seen the new Gillette advert?

It's in line with the #metoo movement and it's just brilliant.

Reaction online is depressing though. It has pissed Piers Morgan off royally though, so that's excellent. Poor little snowflake. Offended at an advert

But being a toxic MIL/SIL isn't causing deaths of Women, sexual assaults, street harassment, keeping Women out of Senior roles, the pay gap and everything else that everyday sexism causes.They also aren't telling Men to suppress their emotions to the point of suicide, or that they have to be prepared to fight/stand their ground so many are dying on nights out. Telling them to carry a knife to they aren't humiliated etc.
You might care about these things. Gillette don't really.
The woman who created the ad also did the This Girl Can ads to promote women's sport. Really uplifting.
www.thisgirlcan.co.uk/
This ad is just nasty and disturbing.

maybe people on MN may have not noticed but there is a rising tide against SJW and PC being pushed down peoples throats particularly men. It is what has given rise to brexit, MGTOW, Red pill, Trump, the protests in France and the shifting to the right throughout Europe etc. I don't like this at all because I don't think the end result will be to anyone's liking.
So everyone should sit back and let toxic menz be toxic menz and have their way and harass women and be violent and threatening because, you know, they might not like being told it's unacceptable. Best walk on egg shells and suffer in silence than let me big guy know he's out of order

When people have to walk on egg shells in relationships for fear of their partner becoming threatening or violent, we call it domestic abuse.

The outrage on this advert proves that there are quite a few of men who dislike being called out on their behaviours and attitudes.

So everyone should sit back and let toxic menz be toxic menz and have their way and harass women and be violent and threatening because, you know, they might not like being told it's unacceptable. Best walk on egg shells and suffer in silence than let me big guy know he's out of order
But lovely men like my DH and DSs will look at this ad and scratch their heads thinking 'I'm already kind and respectful to women. Why am I being lectured'. The arsehole men won't give a shit.

I think if your lovely DH/DS can’t see past the end of their own noses and recognise the wider problem than their own specific behaviour, then they’re not that lovely tbh

Whilst I mostly agree with the message, I think it’s unfair to expect other men to police misogynistic behaviour. You could have a situation where an innocent man is turned on for not intervening.

I would preferred the message to be teach and show your son to be a good, respectful person.

I absolutely love it and I don't care if they've done it as marketing ploy as it hopefully will speak to do many people and make a bit of a difference.

I'm a mum to a little boy and it makes me emotional and hopeful that he will grow up surrounded by more and more little boys/children/men who have respect for every living person or being.

I see your point on the advert derxa. I think most men would agree with the metoo movement on sexual harassment. But I also think the idea of 'boys will be boys' is quite pervasive even with nice guys and nice women. When gender roles seem to be becoming more fixed, more limiting and not subscribing to narrow gender stereotypes suddenly makes you trans, an advert highlighting the absurdity of some things we say has some positives.

It was replying in response to the idea that we shouldn't hace adverts like that and shouldn't challenge toxic masculinity because the very men at the heart of it might not like it and the shift to the right etc is all because men don't like being told It's not ok to harass women (because it's PC gone mad and it's just a joke).

Funnily enough, I manage to watch adverts for Gap and Benetton without believing they are accusing me of racism.

Why would it be bad to have an ad aimed at straight people making thoughtless homophobic remarks, for example?
I don't think I'm homophobic, and I'm straight, but I can't imagine hopping up and down with rage that someone might be implying all straight people are homophobic, or that it's all on straight people to police each other.
Unless I had reason to be very defensive.
Same as white people only get shirty about being reminded racism exists when they have some deep down (or not so deep down) dodgy opinions.

I think if your lovely DH/DS can’t see past the end of their own noses and recognise the wider problem than their own specific behaviour, then they’re not that lovely tbh I read this sort of thing on MN all the time. I think of it as the Virtue Olympics.

I'm amused that men are annoyed that it's actually the women who buy their razors

Do single men employ female personal shoppers then?

I agree in general with the thrust of it but it's just a huge multinational company exploiting a genuine and important thing to sell more razors

'But lovely men like my DH and DSs will look at this ad and scratch their heads thinking 'I'm already kind and respectful to women. Why am I being lectured'. The arsehole men won't give a shit.'

This ^. Patronising crap. They're done a good job though, everyone is talking about Gillette.

Same as white people only get shirty about being reminded racism exists when they have some deep down (or not so deep down) dodgy opinions.
There is a campaign by UEFA 'Non au racisme'
fr.uefa.com/insideuefa/video/videoid=2157625.html
Wonderful ad which implies that there is definitely racism in football but we should fight against it. Not that all people are racists and now this ad will show you the way.

I thought it didn't just deal with the female side of things (calling out on sexual harassment) but also the male side of things too (young boy in tears over being called a cissy).

My DS1 was forever being called gay or a pussy/being bullied for being a nice gentle boy and not liking football hmm

Toxic masculinity hurts men and women. I thought this advert highlighted both.

Absolutely right - there is a pressure in many male sections of society to not be gentle / wimpy / sensitive / etc. - with expressions like man up / stiff upper lip / cry baby / etc. being used from an early age...

if more mainstream adverts / tv / etc show that the sensitive side of men is okay, then that is a really good thing... boys being allowed to show emotions / being allowed to cry / being allowed to cuddle & hug / being allowed to be sensitive to others - all really good things...

the father who sorted out the bullies in the advert with his young son watching - that is in my view an example of good masculinity - firm / decisive / confronting the bullies / and then a gentle 'are you okay' to the boy being bullied... none of those things are exclusively male of course, but they are a good example of what a man should be showing their children...

as a man who also buys his own razors (gillette - and will carry on with them!) I thought that this advert was really good - normalising good behaviour is to be applauded...

the only thing that worried me was the stereotyping of the BBQing men - all sorts of wrong there :) won't anyone thing of the BBQs?! :)

Derxa, I like that. I think the point is better made with simplicity and serious messages just don’t suit the overblown cheesiness of a Gillette ad. And that advert has the benefit of sincerity. It’s not designed to make money. The Gilette ad is insincere.

Nearlyadad I'm assuming you're being sarcastic.

I don't think I'm homophobic, and I'm straight, but I can't imagine hopping up and down with rage that someone might be implying all straight people are homophobic, or that it's all on straight people to police each other.

Yes to this. I’ve just watched a video buzzfeed did of a gay couple fielding stupid questions by a variety of straight people. I didn’t take it as a personal affront (I don’t think I’ve ever asked any gay person a heap of personal questions) but it did make me think, that must be annoying, I’ll make sure I don’t do that/call it out if I see it. I don’t really see how the Gillette ad is much different.

Yes Gillette are exploiting this message about toxic masculinity etc to sell more razors

however, the fact that they feel able to use this theme in an advert is an indication that society is ready to accept the message

I have seen the UEFA ad derxa. It is good. I don't think the Gillette ad is particularly amazing artistically, but as wordthe says, the fact that this is even a discussion is progress.
Even try talking about a thing called male violence in mixed company and see how angry and defensive nice men get.
As far as all those saying Gillette are using an ad to sell a product and make money...well, yeah. That's what adverts are for! They are still part of the culture. That's why we complain when ads make women seem like domestic slaves, or men seem domestically incompetent; because it feeds into stereotypes.
No one is trying to pretend companies don't want to make money!

But lovely men like my DH and DSs will look at this ad and scratch their heads thinking 'I'm already kind and respectful to women. Why am I being lectured'.

DH and DS weren't scratching their heads here. They both thought it was great.

I am noth heartened and appalled by the fact that when a colleague of dh posted this on his facebook timeline today it was the men on the thread applauding the stance but a woman bleating on about toxic females and villifying boys like her son.

I am both heartened and appalled by the fact that when a colleague of dh posted this on his facebook timeline today it was the men on the thread applauding the stance but a woman bleating on about toxic females and vilifying boys like her son.

which simply shows that decent people are decent and idiots are idiots regardless of sex :)

Sh'es posted why can they get away with making an advert about shit men there would be outrage if they made one about shit women.

One bloke replied that he thinks every advert is about shit women, you're not skinny enough, your lips arent red enough, your eyelashes are shit etc etc

My father would have big issues with this advert. He things everything is PC gawn mad/feminism gawn mad. He's a misogynist, and he'd be spitting feathers at this, reading all the daily mail guff and listening to Nick Ferrari on LBC so he can validate his shitty opinions.

My mother would also think this advert is wrong, and wouldn't accept that her precious sons could be sexist pigs. She's also a misogynist and is happy with her subservient female role, and happy to chant the 'women want everything these days, and I want men to be men'

My ex would be livid at this advert, because he was an abusive arsehole.

Any man who's ever assaulted me/hurt me/raped me would also take umbridge.

My DH however, and my eldest DS, both said it was high time for this to be talked about. DS has been on the end of bullying for being a 'cissy' and not being a 'typical boy'. DH has never been a prick, and doesn't feel attacked at all.