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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To ask you to watch the Iceland banned Xmas ad?

253 replies

selfidentifyinggiraffe · 09/11/2018 12:32

It was banned for being too political. I like Iceland

  • [Message from MNHQ: Original video link removed at OP's request - the correct one is further down the thread]
OP posts:
jemihap · 09/11/2018 14:10

To anyone saying they don't understand why it's been deemed too ''political''... you need to understand that we live under a Corporatocracy.

The rule makers and policy setters in this country are the banks and the corporations.

PlantsArePeopleToo · 09/11/2018 14:10

This has made me want to start shopping at Iceland so I guess job done.

And if they have a palm oil free dairy free butter then even better. And if they haven't well . Wink

CuriousaboutSamphire · 09/11/2018 14:11

Shame its been banned. We need to talk about this stuff. We are talking... Greenpeace has always been good at this sort of ('scuse the not quite pun ) guerrilla advertising!

Iceland may well have just become a much more viable organisation! I can now avoid palm oil without the aid of a magnifying glass!

WeirdCatLady · 09/11/2018 14:14

But Iceland are still selling products made with palm oil, which makes me very cynical about their reasons. Could it be that a national business has piggy-backed onto Greenpeace’s work in order to generate ‘good’ publicity and boost sales? Hmm Xmas Hmm

LasMeninas · 09/11/2018 14:20

But Iceland are still selling products made with palm oil, which makes me very cynical about their reasons. Could it be that a national business has piggy-backed onto Greenpeace’s work in order to generate ‘good’ publicity and boost sales? Hmm

Business in "wanting to make money" shocker!

Removing it from all their own-brand products is better than doing nothing. You could even argue that if they just removed all products that contain it, most people would simply shop in other supermarkets where the own-brand stuff does contain palm oil, because they can't get most of what they want in Iceland!

Regardless of their motivations (and it obviously doesn't take a rocket scientist to deduce that they're largely financial), I don't see the downside of this. Could they do more? Probably. Is this a good start? Undoubtedly.

selfidentifyinggiraffe · 09/11/2018 14:20

They still sell other brands yes. But I think making it so publicised kills two birds with the same stone

People favour Iceland... other supermarkets hopefully follow suit to keep up... then other brands realise own brands are being favoured and they follow suit

There is a debate over what happens to the farmers or what are the products used that replace palm oil if it was so called ethically sourced palm oil in the first place but I think getting it a conversation that happens with people like myself who are regular consumers who don't check the ingredients and aren't environmental activists or campaigners is a fantastic start...

OP posts:
Perfectly1mperfect · 09/11/2018 14:21

Excellent advert.

HowOftenDoYouClean · 09/11/2018 14:24

Is it the "rang-tan" one ive just seen? Its months old and shown in different places like the cinema and its by greenpeace. I love Iceland as theyve been great in store to my disabled mum but cynically this is just a PR excercise, its not theor advert its just a joint venture between them and greenpeace so iceland gets positive PR and the advert gets seen more because its "banned"

HowOftenDoYouClean · 09/11/2018 14:25

Just to mention if it is the one i think it is i love it and watched it many times over the months, but hate being manipulated

KumquatQuince · 09/11/2018 14:25

Petition to get it unbanned:

www.change.org/p/theresa-may-mp-get-iceland-s-christmas-advert-unbanned

selfidentifyinggiraffe · 09/11/2018 14:27

Yes @HowOftenDoYouClean it is that one. I think Greenpeace is probably delighted too... Iceland is doing what they're asking, offering an easy way to help (buy their brand) and getting their message to many more than they would reach without the deal

OP posts:
SchadenfreudePersonified · 09/11/2018 14:29

I was watching on Twitter earlier today - it is very moving and very powerful.

Is it political?

Possibly - but what isn't?

LasMeninas · 09/11/2018 14:29

cynically this is just a PR excercise

Well, the cynical side is that this advert by a for-profit corporation is intended to drum up business and generate sales. SHOCKER

But the fact that they have removed palm oil from all of their own-brand products is positive. Even the most cynical people can't argue with that. The reasoning behind it is irrelevant.

Ruffina · 09/11/2018 14:31

I suppose you could ask, though, how many own-brand products a frozen food company ever had that included palm oil.

selfidentifyinggiraffe · 09/11/2018 14:34

@Ruffina I just googled and according to a guardian link from April before they began removing they had 130 own brand products containing it

10% of all of its own branded products

OP posts:
UpstartCrow · 09/11/2018 14:34

Any publicity for this is good imo.

When the forests are destroyed for palm oil (that we hate the taste of), they destroy the species by disrupting their culture. Orang Utans had a culture of knowledge that was passed down from mother to offspring. That included the precise location and harvesting time of every food tree within their range.

www.sciencedaily.com/releases/2003/01/030107073934.htm

HowOftenDoYouClean · 09/11/2018 14:35

Except Meninas its not their advert, they knew it wouldnt get through so what i mean is its a PR excercise to get get good PR and i disapprove of the manipulation of the audience through deception that its not their advert, its been playing in different places since atleast summer.they did it on purpose knowing it was banned and knew it would cause this.

I love Icelands - very disability friendly
I love the advert - watched it over many times voluntarily on YouTube for months.
I hate the obvious manipulation of the public.

lilyblue5 · 09/11/2018 14:39

Greenpeace or Iceland surely the more people who see it and realise the impact the better?

thegreylady · 09/11/2018 14:39

Great advert, should be shown in schools and on all channels.

Ruffina · 09/11/2018 14:39

selfidentity

Thank you. That’s a fair amount. Thumbs up for Iceland! (Or Bejams as I like to remember it.)

Mummyoflittledragon · 09/11/2018 14:40

😭😭

Ours doesn’t rhyme with stars.

I beg to differ. Is that all you got from this message??

selfidentifyinggiraffe · 09/11/2018 14:41

I'm studying a course at the moment on infectious diseases. If I didn't have to get an assignment in I would be spending time going back to the part where I learned about how deforestation has a direct effect on human health and the spread of emerging infectious diseases and coming up with an excellent comment about how it not only affects orangutans but our children being at risk of infectious diseases and how we mostly all support vaccines

I don't have the time... but if anyone with far more knowledge than me can explain that... I'd be really interested!

OP posts:
LasMeninas · 09/11/2018 14:41

its not their advert, they knew it wouldnt get through so what i mean is its a PR excercise to get get good PR

Welcome to advertising 101. Literally all advertising, marketing and PR is manipulation of the audience.

And rarely is the outcome actually a good one, which is at least partly the case here.

Talkinpeece · 09/11/2018 14:45

On holiday in Sri Lanka our guide pointed out the palm oil plantations.
He hates them because they are so heavily sprayed that NOTHING else lives in them.

At least the coconut and rubber and teak and mango and ebony plantations support wildlife

Palm Oil has NO PLACE in food

and EVEN LESS place in Biodiesel
Please look up about Palm Oil in diesel - it is utterly shocking

redastherose · 09/11/2018 14:46

It's a lovely advert and I wish it hadn't been banned. Don't know why we can't see it even with it's political message we get to hear enough lies from the real politicians!

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