I haven't read all the thread, but I'd like to say I agree that this is a worrying trend.
It is not a good thing to be called "toxic" all your life. It doesn't help you improve yourself. There's this bizarre idea about something called "toxic masculinity". Yet somehow feminity is never called toxic. The world needs a balance of masculinity and femininity. These are each good things, to be celebrated. Women should be allowed celebrate their femininity, but so should men be allowed celebrate their masculinity. Everyone has equal capacity to be "toxic" and we should be judging people on an individual basis with regards to toxic behaviour.
And then this obsession with putting women and girls in almost every advert now. It's become a parody of itself, companies pretending to try inspire girls when at the end of the day they're just trying to sell stuff. And then the cringey movie remakes where women are plonked into male roles just to try push men out of the picture.
Meanwhile, nobody cares about boys. Boys are doing worse in school than girls. Fewer boys are going to university. Boys' role models are being pushed aside in favour of women, or are being called "toxic" or "privileged" etc. so as to dismiss their strengths and their hard work. Boys are assumed to have privilege and are therefore given less encouragement, when in fact if you've ever worked with boys in an educational setting you'll notice they typically tend to need more discipline and help with focusing on their work than girls do, not less.
How are we improving the world by shoving men aside? Men should have the same rights to segregated gender groups as women do, and sports teams shouldn't be forced to mix genders, given men are typically physically stronger and larger than women.
And really, what incentive have boys got to grow up to become well-behaved, hard-working men, if they're going to get called "toxic" just for being born male, and called "privileged" no matter their background or how much hard work they do? Why are people surprised at the emergence of MGTOW and men's rights activists given how horrible people are encouraged to be towards men?
But worst of all is the suicide rate. And yet when you mention that, some bright spark comes out with "but women attempt it more!" So what? They survive it more! Men are DYING from it! They literally makes it more serious an issue for men, yet it's brushed aside all the time.
Everyone deserves space to be themselves. Everyone deserves encouragement and praise as they try to progress through life. Everyone deserves the same opportunities, and to be valued for who they are individually and what they can contribute regardless of what genitals they have or don't have. If you call it "equality" when you're just trying to shove men aside and replace them with women just because, you're a hypocrite, and you're just trying to seek revenge for historic sexism, which won't do society any favours. It is dangerous to assume that "men will be fine". You are not for equality of you don't care equally about men. This tit-for-tat approach is not working, is not mature and reasonable, and is going to result in a backlash.