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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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Original poster

Instamums 5

999 replies

Supernorthernme · 01/04/2018 00:04

The thread continues....if it hasn't continued elsewhere! @Lateforall it was me who questioned Lobella loves depression wears lippy campaign. I get that the idea is that being a bit glam might be a way of coping. And i have been guilty of putting my face on to carry on in the world. I get that not everyone with pnd is sat at home in pjs unshowered with greasy hair. But I just find the whole thing so false on her account - maybe that is because I know of her in real life.

But I think so many of them have massivley over exaggerated aspects of their lives because it sells. Whether that is FODs clumsy parenting or whatever. But it really doesnt sit well

OP posts:
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Areyouinthegame · 01/04/2018 12:05

OK I'm going to pull up a account. Check out dazzleathome. On his stories he is thanking eBay for sending him stuff. Is it a ad? Now of I were to msg him and ask I'm pretty sure of get blocked. But I believe in this instance eBay needs to be be pulled up by asa

MadameGrizzly · 01/04/2018 12:10

Search the hashtag #fillyourcartwithcolour

A couple of IG accounts have tagged it #ad, but most haven't. Happy reporting!

Areyouinthegame · 01/04/2018 12:11

Its eBay that needs reporting. Clearly not giving guidance to their merry band of floggers

MadameGrizzly · 01/04/2018 12:12

www.asa.org.uk/make-a-complaint.html

PavlovaPrincess · 01/04/2018 12:12

@Areyouinthegame there are a couple of posts that might be ads on there as well.

I love his style though. He's one of my favourite interior accounts.

I agree that the brands are complicit in all this and really should know better.

NotASingleDamnBiroInTheHouse · 01/04/2018 12:14

Do you know what these threads have made me realise more than anything else?

That there are two types of people.

The fangirl types who go: Oh my god she's soo pretty! I just LOVE her house and her clothes and her gorgeous babies. I wish I could be her. She's so lucky. I just love seeing her amazing success and all the lovely things she has.

And the grounded types who go: This is all a bit weird, isn't it?

CadyHeron · 01/04/2018 12:16

You get something to review, right?
Right, this is how I think it'd go.

Your platform's Instagram - you post quick pictures and a caption for your followers. They want to see you enjoying yourself.
Things they're likely to do on holidays themselves they're likely to want to see as it'll make them wish they were there too.
Having a cocktail, larking on the beach etc. Quick hashtag in of resort and ad marker stated,and people can go find out more if they think it looks good.

Your platform's a blog - you write up the resort and what there is to do there.
Evening entertainment, does it have good wifi signal? What's the accommodation like etc?
With some pictures thrown in too for visual aid as you've got more scope to play around with.
So for the platform she's on for the St Lucia ad, it sounds like quite a good strategy to get people engaged in the holiday.

TheChocolateTeapot · 01/04/2018 12:16

I am interested that MOD chooses to only reply to the only voice of dissent in her sea of +/- 200 replies. Really does seem to be a deliberate tactic to silence any dissent and to mobilise the fan girls.

Areyouinthegame · 01/04/2018 12:17

There is no indication of it being a ad by dazzleathome and they look like rather expensive "gifts" yes I agree lovely interior. I would have been happier if it just stated ad.

MadameGrizzly · 01/04/2018 12:18

I think MOD replies to her IG Girl Squad clique, too.

CadyHeron · 01/04/2018 12:18

That was in response to biro, by the way. No bolding as you get told off for doing stuff like that. Even though it makes much more sense to copy the bit you're actually referring to so people aren't having to guess as there's been so much more posted in the time you've taken to post it.

Areyouinthegame · 01/04/2018 12:18

Spot on teapot

MadameGrizzly · 01/04/2018 12:20

When MOD whacks up a midwifery post to distract from criticism, she is quite happy to post a long caption on Instagram. Wink

PavlovaPrincess · 01/04/2018 12:21

@MadameGrizzly the ASA complaint form is interesting.

They want you to put time and date you saw the ad and a copy of it if possible.

A lot of IGers do ads as stories. By the time ASA get round to investigating, the evidence will be long gone. I wonder if that's partly why they do and if there's be any way of retrieving it.

Areyouinthegame · 01/04/2018 12:21

Screenshots perhaps?

MadameGrizzly · 01/04/2018 12:22

Yeah, screenshot. Though it's a bit fiddlier on stories.

Areyouinthegame · 01/04/2018 12:22

I really think its time to make an example of them! Its just not on. Stealth advertising and not even disclosed Shock

Jelliefrey · 01/04/2018 12:26

Some good points but it's exactly the same for other media outlets, not just instagrammers/ bloggers (although I understand this thread is about them in particular); the hotel would be pretty pissed off if a journalist (could be online, not print) did a sh*t review if they had let them go for free.

I would argue that some Instagrammers and bloggers actually are better at giving disclosure than the more traditional print and online outlets. Yes you know when you are reading an advert or advertorial, but you actually essentially are with all editorial too... just a different version which is hidden.

My personal opinion on the whole debate is that I like relevant/ organic product recommendations (especially small busines ones) and don't really care if they have been sent as a gift. I've found some sweet stuff to give my baby daughter in amongst her high street stuff and I like supporting small businesses when I can. I do find blanket paid for partnerships with brands that are shoe horned in a bit boring so I just shoot past them. I get that the influencers have to work with these brands to make their career financially viable for them and it's up to us as the consumer if we engage with it or not. That's why I like Instagram, you can disfollow or zip through stories/ close squares if it isn't your thing.

I also find it interesting how many different takes there are on ASA rules and can see how people are confused in their own industry. I used to work in PR and we would send an influencer a genuine gift to hopefully organically make them a fan of the brand. Sometimes they would say thanks to the brand for sending the product on Instagram when we hadn't asked them to... is that then an ad? Or what about if a brand sends a blogger some cake to say happy birthday or something... is that then an ad? Its not clear to me

Mumofkids · 01/04/2018 12:27

For me, I'd moved on, she's an instagrammer, it's what she does. I don't care. Shame about the midwife stuff, seems a missed opportunity to do some good. But that comment just removes any credibility from her account.

You are on a freebie holiday with half your kids and your sister, fair play, have a great time but you are not there reviewing it for ME of any other of your followers, so pull the other one.

NotASingleDamnBiroInTheHouse · 01/04/2018 12:28

Your platform's Instagram - you post quick pictures and a caption for your followers. They want to see you enjoying yourself.
Things they're likely to do on holidays themselves they're likely to want to see as it'll make them wish they were there too.
Having a cocktail, larking on the beach etc. Quick hashtag in of resort and ad marker stated,and people can go find out more if they think it looks good

Who said you can't bold stuff??

Where are the pictures of the food? Where are the pics of the hotel? Where are the pics of the pool - where you can see the whole thing? A pic of the entire beach and not just the 'hotdog legs' view?

It doesn't take an enormous effort of imagination to think that a Caribbean holiday will involve cocktails and a beach. I think most people can fill in those blanks without the help of an instagrammer.

It's not like we're after a Lonely Planet guide but surely it's not that hard?

Sofialemon · 01/04/2018 12:28

@Areyouinthegame

I've just had a look at dazzleathome and not sure it technically is an ad?

He states he was asked to choose some stuff so obviously got it for free and is promoting ebay, but I'm sure I read somewhere that if items are gifted and the company has no say in how (even if) they are promoted by an instagrammer it is not technically an ad.

It might be but without knowing if he has also been paid for posting that content or signed any kind of agreement with them how would you know for sure it's an ad and therefore in breach of the ASA guidelines?

NotASingleDamnBiroInTheHouse · 01/04/2018 12:30

And yes, if I was Destinology holidays and that's the 'review' I got in exchange for sending MOD and three of her family there for free, I'd be really pissed off.

CadyHeron · 01/04/2018 12:30

Who said I can't bold stuff,biro? Noo-one official, but people on these threads don't half take the hump if you do, so thought it best not to stoke any more aggro as it really seems to wind them up. Confused

Sofialemon · 01/04/2018 12:30

I've now ended up following dazzleathome and am currently searching ebay for the cushion, lamp and vase ha ha. Really need to be getting ready to go out for lunch. Insta is definitely addictive and I am obviously easily "influenced". Oh well.

MadameGrizzly · 01/04/2018 12:32

It seems crystal clear to me, Jelliefrey:

"Sometimes these engagements are authentic in nature and the “influencer” may just be posting a genuine opinion. In such cases, these posts are not considered ads.

However when the brand has control over the content of the post and rewards the influencer with a payment, free gift, or other perk, the post becomes an ad. If the commercial intent isn't clear from the overall context of the communication, it should be labelled as an ad so as not to break the ASA’s rules and mislead the influencer's audience."

www.asa.org.uk/news/online-influencers-is-it-an-ad.html