Instamums 4

[mammyoftwo]

Following on from Instamums 3.2

The amount of extra engagement from all the name dropping must be AMAZING.
I bet they love this thread. Then people wonder why big businesses want to get on board with them? Their reach from mummies on MN lusting over or hating some of the clothes will be outstanding.
With each name drop the hits must go through the roof as more people go to find them.

Saying 'hun' must be added to the instamum essentials. I don't know anybody who uses that IRL.

And the other one I've mentioned is shetlandruthie. I dream of shetland. No ads there, just views and massive knitted jumpers. And I bet nobody says Hun.

Can I have a list of the intamums brought up in these threads that people have took issue with so I can have a ganders for myself please? I'm on the fence about it all so want to do some research to build an opinion for myself x

Yeh Cady some are desperate for the attention so referring to mumsnet for a mention over here.

It's good that we are sharing our likes then isn't it codyheron. Spreading a little bit love ✌🏻

@Mumofkids i agree on the mental health thing. It is tough. And if someone they are suffering and it is glad that they can share. But it does sometimes feel like a usp rather than an actual illness sometimes - the instamums all seem to have a 'thing'. Anxiety or lots of kids or flexible working (which I love!) And pnd seems to be just one of those things without feeling particularly genuine. It seems to be about wanting to put their story out there...and sell you lots of stuff

@mumof 2
mother of daughter's
Father of daughter's
Dress like a mum

And not forgetting mother pukka

I really appreciate how dad lab makes it clear he reached out to the brand for something. They usually send him a few products and he keeps some and does giveaways for some. This keeps viewers engaged while raising profile of the brand and profiting him self.

@Fruitbowl2 mother pukka is a good egg tho ✅✅✅

I find MOD truly bizarre - happy to trade on her midwife credentials (though my sil, who has worked as a full time midwife for 30 years might beg to differ) but totally unwilling to engage on the mental health aspects of monetising her children for the next freebie. And her husband - just bizarre. So clearly about the money, lacking any kind of usp and just trite beyond belief.

Ok sorry. Not down with the kids. What does USP mean?

Unique selling point

I tell you what is bizarre. Saying something's trite, but still following/watching the feed. Surely you'd engage with ones you actually like?
I'd find myself instagrammers I actually like.
If she is about the money, so what? It's perfectly legitimate to be so even if you don't like it.

It is coming across as she really hasn't done anything wrong. Just that some have a real issue with what she does for a living even though it actually has nothing to do with them.

Agreed Danielle. But she has featured and appeared loads in the thread.

Cool, who do you like Codyheron?

I think its just gone to their heads grabbing every opportunity left right and centre it looks exhausting. But at the same it would be difficult to resist. It just doesn't look like they are enjoying it anymore.

Im guessing Cady lives mod and fod

Loves

I'd never heard of them before this thread.

Had you heard of the others mentioned Cady?

You are actually right CadyHeron - i don't follow any of them but i do watch from time to time. This whole ASA debate interests me and so they are now on my radar. I think it is good to expose yourself to total, shameless, marketing if only so you can call it out for what it is. My choice, I guess.

@Thechocolateteapot I think that is the general overall consensus, but in the insta world, she is now a fully fledged grammer and that is her job and what her account is about. Neither of them have engaged with or addressed that topic and it's their business, their kids. Until use of children and privacy is addressed by law they are free to do that as many other types of reality star do. Perhaps that won't be regulated until there's been fall out. The majority of followers to her account are no longer the blog, midwife followers, they follow the instamum (and dad) so if they are being open with ads and not dishing out too much information on their kids there's not much to say. It's a shame her account has lost the midwifery/nursing/care side but it's obvious the money and perks are elsewhere.