This sounds spot on.
Facebook data - as scandalous as MPs’ expenses?
www.bbc.co.uk/news/technology-43458110
The gathering storm over how millions of Facebook profiles were apparently exploited for political purposes raises all sorts of questions about how our data is used.
But already some in the data and marketing industries are pouring cold water on the story which the Guardian's Carole Cadwalladr has pursued with such admirable vigour.
"Nothing very new here," they say with a world-weary sigh. "This sort of thing has been going on for years." But that surely is the point - we are finally waking up to a murky world where there is little regulation, and companies can trade our personal information without a care.
Some in the data industry agree. "It's a bit like the MPs expenses scandal," says Nick Halstead, an entrepreneur who has started several data analytics businesses. He believes, that just as MPs had a rude awakening when they were caught out doing what was accepted practice for years, so data firms and the social media giants will have to change their ways.