To think zoella is lying

[Itsgonnabeacoldone]

Skip to 33. The calendar that her own company makes she says it's all down to boots and they choose the £50 price. She's been doing products for years and has full ownership of her company. She's not new or anything to releasing products

It's been on sale for two months and it's her name on it and was apparently only sad in the last few days when the backlash started.

Her body language is all off, avoiding eye contact and looking around. She says shes not in it for the money but has a long history of releasing cheap stuff for high prices.

She's not young, she's 27. I might find a modicum of respect for her if she held her hands up and took some responsibility but she isn't. I wonder what her margins are on this?

She's sad because her solid ten year run of making millions from not leaving her bedroom and endless product placement is falling apart.

I skipped to 33! 33 bloody seconds, for anyone as thick as me, you need to skip to 33 minutes!

She's a twat.

Interesting what you said, whiskyowl, : I guess she’s young. I think the perceived youth is being massively used by her and somehow by her fans to excuse her behaviour. Because her fans are tween/early term and because she looks young, even when people know she’s 27 they seem to discount it. At that age I’d been in the teaching profession for three years and had responsibility for running a department and for the education of around 200 children per year in my classes. No one would excuse my mistakes in late 20s because I was ‘young’. I really find it odd (and fascinating and interesting) how cleverly this young angle is being played out.

I feel uncomfortable about the level of hate for her on here. Yes, she's vacuous. Yes, she's exploiting a brand. Yes, the advent calendar is a pile of donkey dung. But that's capitalism. Anyone who's ever bought band merchandise has spend £££ for something that cost pennies to make. Just because this is promoted via new technology doesn't make it really any different from the decades and decades of toy crazes for stupid bits of plastic junk that will soon be abandoned in landfill, or from the perennial adoration of poppy boy bands, or even from more adult crazes for stupid gizmos that end up being used twice and binned.

Tweenies and teenagers are being exposed to marketing more cleverly and more intensively than ever before, but surely the responsibility of parents is to teach children to navigate this aggressive world of commodities - to be able to live without something you think you need (but don't really) is a life skill.

*early teen

She says she currently has at least 8 products on her desk she is testing and developing 'for you guys' 'things that I know you will love'

More tween exploitation on the cards

A year to create that calendar? What a crock of shit. A whole year it took her to think of twelve things, including a fucking packet of glitter and sequins and some of which such as the candles and cookie cutters are duplicated. And of course she didn't know what the thing would sell for

She has a platform which influences thousands upon thousands of young girls, and instead of using it for any number of positive things she exploits them to line her own pockets. With an emphasis on makeup and beauty products for children. It's sick. And the guilt tripping 'oh it makes me so sad' when people raise perfectly valid complaints. The sooner her fans become disillusioned with her fakery the better.

I think she needs to take business lessons from Katie price. Regardless of how you feel about the woman She always gets pricing and value right of stuff with her name on and is honest about ghost writers.

As others have said it starts with "we are making x we will sell it for y" there is no way she wouldn't know. Her team are badly advising her. Is she just surrounded by arse lickers?
As for those tweets, again her team should have lost those a long time ago.

She's totally and wholly disingenuous.

Thank fuck I don't have tweens.

It's very clearly only about the money, for her. I see stuff with her name on it everywhere now, she's striking while the irons hot and making ££££ from doing very little.
I've been working for a book company recently and have noticed her 'novels' which she clearly has had no part in writing, but also noticed she is now getting paid for doing reviews on other teenage novels - with quotes like "it was really good" and that's it, she gets paid for doing that. When I'd be surprised if she's even seen the book nevermind read it. It's bonkers. I don't know how she gets away with it, or why people buy into it.

I don’t get a sense of massive hate for her on this thread. More a (growing?) disgust for the way that consumers are exploited by the rich. There’s also the fact that this pernicious advertising which is almost 24/7 and marketed to children (whom studies have shown are unable to distinguish between facts and advertorial content until quite old - will have to check ages) is a new phenomenon and people are navigating how to deal with it and adjust their parenting. It was a lot easier for my parents in the 80s with only two advert channels for a few hours on a Saturday trying to sell me things.

But it's only got 12 doors!

There should be 24 on an advent calendar, so it lasts through Advent. (Or from the 1st Dec anyway). That's the whole point of the things. The 12 days of Xmas comes after the 25th. What is this product for?!

whisky I buy paw patrol for my youngest. It's over priced plastic tat and she loves it and you know what, it's my choice to buy that as I'm well aware at looking at it that it will cost pennies to make and I weigh that up with how much my daughter will love it.

But Skye/Chase/Marshall don't speak to my child through social media and pretend they have made it for her with love and care. THAT is my issue with this woman. The pretence that it is all for the kids and not about the money at all. I would have been more impressed with her if she had said, "you know what, this is my living and I'm trying to make as much money as I can but I screwed up this time". Honesty would go a long way.

You never design a whole product then send it off for a retailer to slap any old price on it.

It is designed around a price point.

In the very first meeting to create a brief, there would be a discussion and agreement around an approximate price point.

So it might be something like: luxury advent calendar which will embody the values of x, x and x that consumers expect from a Zoella product. The calendar will sit alongside a competitor set of x x and x, which retailed at £x in 2016. The calendar will contain a range of products from the Zoella range with 4-5 ‘hero products’ in the calendar, and 6-8 fun fillers. X products will be especially sourced for this calendar but must fit with the look & feel of current Zoella product ranges. 1 product to be personal care / fragrance, 1 x makeup, 2 x honecsre 1 x stationary etc.
The design must embody a ‘Zoella christmas’, which is an aspirational festive period focusing on love of peers and romance, but also wider family, and being about femininity and being free to be yourself, kick back and relax by treating g yourself at this hectic time of year and blah blah and blah...

There is no way this type of merchandise could be designed without a price point!

She makes me so glad that I have grown up sons who don't buy into this crap.

I didn't read the op properly so watched loads of that video....

twitter.com/Zoella/status/773490168124805120

twitter.com/LHLX_/status/930447600591007745

twitter.com/LHLX_/status/930489329805418499

www.standard.co.uk/news/uk/zoella-under-fire-over-old-tweets-about-gay-men-and-fat-chavs-a3691356.html

!!!

The gravy train has ground to a halt for her, she should be bloody ashamed of herself and her vacuous boyfriend.

Maybe they will both need to get real jobs now to pay the mortgage.

I agree Scipio - it's basically the intensification of fairly aggressive capitalism into a youth market. Which is what capital does - it has to keep opening up new frontiers for consumption. In this case, it's sugar-coated by the way vlogs generate an apparent closeness of the celebrity endorser to the fanbase.

It's more intense, but it's not THAT different in the way it works from merchandising around TV shows where children build up contact with Thomas the Tank Engine, or Teletubbies, or whatever. A plastic My Little Pony toy is no less useless than that calendar.

I'm not excusing her in saying this - I'm saying we shouldn't single her out, because the problem is much, much wider.

It's not just about the ridiculous pricing I'm afraid, it's about the quality of the products included. She justified that, said she spend lots of time carefully considering the content and design. It's really nothing to be proud of. I don't want her to receive hate for this and having read up on the type of abuse she may get is leaving me feeling a little uneasy.

never heard of her before. She comes across as deranged.

“There’s not a bone in my body that would think that way” 😳 I wish that my bones were so creative instead of just aching. I’ve never heard of this woman before. God help the planet if people like her are becoming role models.

I agree we shouldn't single her out specifically. Quite like Kylie Jenner - oh how I laughed when teen girls were falling over themselves to buy her lip gloss to get 'plumped' lips like Kylie, who'd helpfully omitted that she in fact had used lip fillers.

Tbh, if it wasn't Zoella, it would be someone else. Tanya Burr and cohorts are all the same. Who'd turn down £50,000 a month to sit in their bedroom and pout into their webcam.