Yes, I do know what you mean Nolove - for example, there is a particular length for my hair that makes my cheekbones look "great".
Now, I think this, my sisters and friends will say as much.
My cheekbones standing out makes my face appear slimmer and a bit poutier.
That's a very current, westernised view of beauty.
I have no idea if I'd prefer my hair long if I lived somewhere where a rounder face was "beautiful"