I refused to do lots of the traditional "wifework" stuff before we had children - I don't prompt him to call his mother or ensure presents/thank you cards go to his family etc
But I find it much harder now we have children. If I stop remembering that its been awhile since the kids feet were measured or they saw a dentist, who will suffer?
^ This!
The people who suggest 'just leave it' don't seem to understand that, morally, I can't 'just leave' the kids in shoes that are too small, or risk them having cavities because they haven't seen a dentist for years.
These people also tend to say 'just go on strike and only do stuff for you and the kids' - well, that's fine, but the stuff I do for all of us is things like cooking rather than having takeaway every night. If I stop cooking, it affects our (joint) finances, as DH would live off takeaways. There are very few things (I think laundry is one of them) where me going on strike only affects DH.
The whole thing is so insidious. I don't want to feel like a martyr, but nor do I want my kids to suffer because I am trying to make a point to their dad. I'm prepared to drop my standards only so far - so I don't care about him feeding them fishfingers and baked beans well, I do a bit, as it means I feel I always have to cook a fresh meal with plenty of veg the next day, to make up for it, but I agree that's self-imposed, but I do care if the kids end up missing out on an activity because they don't have the right stuff / are brought at the right time / haven't returned the form. So I do it.
I have started to say 'I'm not the calendar' when asked what / where / when about stuff, and that has helped. And the fact that our dds have noticed the imbalance has provoked some interesting discussions - dd1 is just the age to be very concerned about things being fair. 